In the ever-growing empire of products to which uber-product whore Gene Simmons has attached his name, we present to you the brand new Kiss Toothbrush, which plays “Rock and Roll All Night” as the would-be brusher brushes their teeth.

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According to a report, the song lasts for two minutes, meaning it essentially acts as a timer to keep your kids brushing. “And keeping a child brushing longer increases the odds that he or she will hit all the surfaces of the teeth. In one 2005 British study, kids spent about two minutes in the bathroom for tooth brushing, but most of the time the brushes weren’t even inside their mouths. They spent 10 seconds brushing the front teeth, 13 seconds on the back teeth…and 30 seconds biting the brush and sucking water out of it.”

Good to know that future generations of young ones will be rocking and rolling all night… or at least for two minutes. This one is definitely going on Uncle Vince’s Chanukah list.

-VN