ANOTHER CRYPTIC MESSAGE FROM TRENT REZNOR
Tuesday, April 22nd, 2008 at 11:48am by Vince Neilstein
Yesterday at 5:44pm PDT the mercurial Trent Reznor posted the following message on the official Nine Inch Nails blog:
“2 weeks!”
The last time Trent posted the same exact message (on Feb. 20th), two weeks later we got the surprise announcement that his new records Ghosts was available at that very instant, sending shockwaves around the Internet and the music industry for his untraditional marketing techniques. Two days after that, Reznor had a cool $1.6 million in his pocket.
So what will happen two weeks from yesterday? Too soon for another NIN album? Probably so, but you never know. More likely there will be a massive tour announcement, complete with the newly rejoined Robin Finck. Or the rumored new website / fansite / web experience. Or any number of other possibilities 712 commenters cared to chime in on.
-VN
I like that I’m being taught in PR courses that while the web’s tools are increasingly useful for creating buzz, it’s really the content that matters. Um…too bad there’s no content in Reznor’s posts and yet any words he types online are golden! Maybe it’s because he is who he is, maybe human beings just love things that are cryptic?
That’s kind of amazing if he can generate attention with a simple phrase; I wonder if they’ve tracked page views when he posts stuff like that…
Or maybe it’s because Ghosts was fucking awesome?…I dunno, whatever =/
i hate hate HATE Trent Reznor.
i hope he has fun having sex with his lesbian guitarist robin finck.
seriously did any of you guys remember what the fool looked like back in 2001 with Guns N’ Roses.
NO THANKYOU.
He’s releasing a new single tonight called “Discipline”. Check NIN.com.
Last time he said two weeks, there was a new album, so me thinks a new album featuring the new hit song “Discipline”. It’s supposed to have vocals on it, as opposed to the last album. Maybe this is the follow up to Year Zero?
Yeah, I just heard that new track on the radio about an hour ago on Philly alt-rock radio. It’s not a bad track, I like it (it does have vox on it).
i agree with NuMallCore Pwns YoMama. two weeks is probably the release of the Year Zero sequel Trent promised for this year. after listening to the lyrics to “Discipline”, it definately seems like a possibility. btw, loving the new single. catchy as hell.
[...] still aren’t sure what Trent Reznor’s cryptic “2 weeks” announcement on Monday means, but the sudden release of the new song “Discipline” — which features [...]
[...] hinted by another mysterious “2 weeks” blog post exactly two weeks ago and various hints dropped by Trent Reznor during that timeframe, a new Nine [...]