There comes a time in the career of every mega-successful band where they hit the cruise-control button. You know what I mean; think of any band that’s had any amount of real (metal-)mainstream success and I’ll show you the exact moment that band flipped on said switch and either started writing the same album over and over or went off into watered-down oblivion. It’s not that you can blame these bands, and I certainly don’t, but the neverending demands of being in a superstar band — constant touring, radio promo, press, music videos, personal appearances, endorsements, more touring, repeat — stifle innovation by design. When the grind finally ends and it’s time to record another record again, it worked well the last time out so why change it up? It’s not by choice but by necessity; it’s those in-between moments the biggest bands lack that allow them to grow, to reflect, to look at what their peers are doing, to keep up with the latest, and to strive and push harder and harder to take the band to the proverbial next level. Fortunately for God Forbid, now on their 5th full-length record, they haven’t reached this point of mega-success and they haven’t hit cruise-control. There have been plenty of in-between moments (4 years since their last album, Constitution of Treason, to be exact). God Forbid have never stopped pushing, never stopped challenging themselves, never lost the hunger, never stopped to smell the roses; because frankly there haven’t been many roses to smell. The result is that every album has been different — and better — than the one before it, and Earthsblood is no different; it’s their best album yet.
Click to read more…