THAT NEW MASTODON VIDEO FOR “OBLIVION” IS OUT!

Tuesday, June 9th, 2009 at 4:51pm by

When Axl and I were in our formative years of MTV watching, Tool were the absolute undisputed kings of bad-ass music videos. Guitarist Adam Jones — a pro animator in his pre-Tool life — worked on the videos for “Sober” and “Prison Sex” with director Fred Stuhr (who also did Green Jelly’s “Three Little Pigs”), and Jones carried the torch on his own from thereon out with eye-pleasing, head-trippy gem after eye-pleasing, head-trippy gem.

In 2009 music videos certainly don’t carry the weight they used to, but whereas Tool have all but stopped releasing videos, a record deal with Warner Bros. has left the lads of Mastodon as the beneficiary of some pretty hefty video budgets, allowing the band the creative freedom to take drummer Brann Dailor’s hair-brained conceptual album schemes to their full-blown visual realizations. We had the eery, sci-fi social commentary of Blood Mountain‘s “Sleeping Giant,” the epic cave man shreddery of this year’s “Divinations,” and now this, a trippy, space-age freakout adventure for “Oblivion,” the first track from this year’s spectacular masterpiece Crack the Skye. What’s great is that — like Tool — Mastodon’s videos all share a common look and feel and all seem to tie together in some loose way. This is more than just random eye candy; it actually means something. As to whether you can or think you can parse Dailor’s actual intended meaning is another question, but again, like Tool… Mastodon keep you guessing.

-VN

After the jump, check out those “Sleeping Giant” and “Divinations” videos.

“Sleeping Giant”

“Divinations”

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  • Crunch240sx

    Awesome video and you are right, in some way it reminded me of Tool, dont get me wrong,Mastodon is Mastodon they are fucking awesome and their deserve their glory, this albums is their best for sure.

  • Metal Fuckin’ Dave

    Though I am far from considering myself a huge fan of Mastodon, this video is fantastic. I would like to see a fully realized feature film based around this concept.

    • Joseph Schafer

      ever seen Sunshine? very similar. other elements of that film were, coincidentally, in the latest Chimaira video.

      • Matthew Grant Anson

        I thought the same thing when watching it, good job.

  • bucketochicken

    Acid’s a helluva drug…

  • http://www.crackcesshollywood.com Farhaad

    That was a fascinating video. Looks like my PR company has to go against this on what seems to be “video premiere Tuesday.” We’re dead!

  • jackattack

    If the band name of the #20 album starts with “S” and ends with “hadows Fall”, I’m sure many more shitheads will come flowing out of the woodwork like termites after an Orkin raid.

    Anyway, sick vid.

  • dthrasher

    did you know that “harebrained” refers to “the stupidly senseless behaviour of hares in the mating season” and that “hair” was an alternate spelling of “hare” in the 1500′s when it originated?

    • dthrasher

      according to the internets at least. and for something more topical, i love that song sleeping giant, the bass in it makes my skeleton feel good.

      • Sweeney

        Thank you, dthrasher.

  • Insomnivore

    Any Metal video without water, shiny black surfaces and a jump-cut every millisecond is a welcome addition to the genre. Nice.

  • esteban

    ahaha! I came in here thinking to myself “Mastodon could have the biggest video budget ever and they’d still make a shitty video” but I really liked this one. I’m gonna have to tip my hat to them. This is my fav song off Crack The Skye too.

  • Shinaain

    KUDZU, IN SPACE!

  • Bill

    awesome video for an awesome song. all i could think of was 2001: a space odyssey and silent running.

  • Charlie B

    I don’t get the video. It doesn’t have anything to do with the song or the album. I guess it is more original than most music videos and they seem to just make crazy videos for fun. Maybe in their tripped out minds it makes sense.

  • Glenn

    I don’t have the album handy, but the ending of the song seemed new — extra lead guitar flavorings after the last chorus and the final conclusion was not how the album version ends. Or am I just hearing things?

  • Harry

    Such a sick video. I really like how all the band members were featured equally.

  • TurdFerguson

    This was a realy good video, a great song and i hope to one day see it on tv.

  • Lady Luck

    Possibly the greatest thing my eyes have witnessed since the axe weilding iceman from divinations.
    Too much hair for one space ship may be the only thing i could discredit them for. Wait, what am i saying.
    Epic. Cant wait to see what the rest look like.

  • http://www.coreymitchell.com Corey Mitchell

    Beautiful video and the first one of Mastodon’s that I’ve actually liked since “March of the Fire Ants.”

  • Meat

    Masodon > all.

  • bombs away

    just fucking amazing

  • Symbolic

    …leaving you behind with my AWESOME sooong! \m/

  • Joe Caps

    I got the CD single for this song with the album version and the radio edit and some “tid-bits” on it a few weeks ago from SiriusXM radio. I was dissapointed to hear this song, not they’re best.

  • Sin and Death

    That’s some trippy-ass shit, holmes.