DEAR PERIPHERY, WELCOME TO SUMERIAN. NOW GO TOUR YOUR ASSES OFF.
Friday, August 21st, 2009 at 10:30am by Vince Neilstein
Told ya soNow that Periphery have signed with Sumerian Records, expect them to take their prototypical brand of Sumeriancore on the road… a LOT. See, the Sumerian guys are smart — rather than banking on selling records, a futile business model in 2009 if ever there was one, Sumerian bases their financial model on touring the hell out of their bands (and we’d have to guess that the label participates in this income stream as well), an easy feat because the label is half-owned by booking agent Ash Avildsen. It makes perfect sense in terms of artist development too — no better way to break a band than to get them directly in front of potential fans.
So we’ll be seeing a lot of Periphery in support slots on tours in the coming months, methinks. Sure, Sumerian will put an album out, but that’ll serve more as a talking point / press event to drive interest in the band and get them out on the road. And this is a good thing — Periphery are a phenomenal live band. Along with After the Burial and The Faceless, they’re probably Sumerian’s best. Now there’s a tour I’d like to see… how about it, Ash?
-VN
SO happy. Sumerian gets better and better, despite bands like I See Stars being on the label.
Fuck yes! I can’t wait to tour with these dudes! Misha is a fucking god!
They’re pretty okay. I should listen to them more.
band sucks dick
Saw these guys on Thrash and Burn last week, awesome live show – good tunes.
As much as I hate Sumerian’s bands (all except The Faceless, who put on a damn great live show), that business model of theirs is obviously a good one. They only have a few bands, yet the label has gotten some big time recognition. I’d like to see their financial reports to see if they’re actually doing well or not, but at least its a progressive take on the music business.
for once Ziltoid says something that makes sense.
I’m going to guess their bands don’t sell as well as other metal labels who probably get less buzz. It’s definitely a well thought out business model but it’s essentially the same thing as the major label “360 deals” that everyone complains about.
I agree. The tour the shit out of our band system really works, Sumerian’s bands always seem to be the talk of all the kids and the most popular because of their complex touring schedules, and a lot of the time they get the best tours as well. Even though the bands on Sumerian are mostly the same and shit, I would love for my band to be represented by their label because of the crazy touring their bands go on, and that’s the way to get out music.
Also, when I saw Periphery signed on Lambgoat, I was like, where’s MS coverage, they predicted this?! haha
Stop saying “Sumeriancore”
Why? It makes sense
Congrats fellas! about damn time!!! Now go finish your album!!!!
Awesome sounding tour idea. Add Cynic, Meshuggah, and Necrophagist and I would vomit.
Periphery stole the show last night in Louisville, KY on Thrash & Burn!
Wow these guys were at thrash and burn and they sucked…bad. Not sure how they sound on record but their poor excuse for “clean vocals” was laughable. They look like a bunch of douche jocks trying to look cool to the little gay “bros” that throwdown at shows. And the singer just LOOKS unlikeable with that wigger fro of his
Chris is the man. Don’t base a band on looks. These guys are amazing.
conducting from the grave is the shit from sumerian
sumerian is lucky to have this band, and they know it.
yeah looks like this business model works, but for who?the band? Or the label.
Touring the hell out of a band is hard work on the people in the band. If label shares in the income on touring how do the bands ever make any money after fuel expenses.
Yeah Sumerian sounds amazing, no marketing or focus on Cd sales just tour the band to death!