THIS IS HOW YOU PROMOTE A NEW BAND
Thursday, November 12th, 2009 at 10:00am by Vince NeilsteinForget record labels, expensive music videos, fancy photo shoots or physical distribution… just come up with an interesting idea to make people pay attention to you and they might just like what they hear. Don’t bother trying to hit the mass populace over the head via carpet-bombing marketing tactics; gain credibility as a trusted source for reliable material and you’ll make a fan for life.
I sound like Bob fucking Lefsetz. But that’s exactly what Trondheim, Norway based Miksha have done with their viral video tribute to late TV sales guru Billy Mays. Everything is well done; the acting, the subtitles, playing the music for just long enough… it’s a quality production through and through. Because I was watching the video while the music was playing, I listened to a band I may not have paid attention to before… and it worked! Miksha’s music is quality, just like this video. Next time I see their name mentioned on a blog or in a press release, I’ll definitely read more.
Watch the video below.
-VN
[Thanks: longtime MS reader / Miksha bassist and vocalist "fritz"]
There’s a fine line between genius and retarded…
Best video I’ve seen since Red Fang’s Prehistoric Dog.
Prehistoric Dog is a ridiculously awesome video, nice shout out!
fuck yes!
that is fucking awesome good job guys made me wanna buy the CD and I will
Finally something cheap for the dissection of frogs…
that was pretty sweet
I laughed pretty hard and I only got to watch half of it.
That was awesome… That’s some really affective marketing! Rather that than offering, say, a free bottle of Dr Pepper with the CD…..
That is fucking brilliant. Even if people don’t buy, they might be intrigued enough that some will buy a ticket to a show.
haha looks really cool when rotating
also i have that peavey amp. cool
I thought it was going to be lame but that was actually really good. Great song too
Wow! All that for just $19.95? I’m sold, even without the generic music. Great video though.
The Acacia Strain did basically that same thing last year with Continent, except a with a little less effort.
cool, never heard these guys before, so ill checkem out.
From the first few seconds I thought it was gonna be lame, bt that was pretty great. Really smooth and well done too.
Looks awesome, that’s the right way to deal with technologies changing the business (do i hear some record label VP crying?)…Use them, be creative, try out things. great stuff.
That was pretty f’n funny! I’ll order one. I need three guitar players to keep me entertained while I clean the house, for sure.
they just made a fan for life
That’s a great fucking idea, those dudes know they’re comedy and metal too.
Great marketing.
Even if their music sucks, which it doesn’t, they deserve a platinum album just for this video alone.
I can’t find a torrent of this online. Can anyone help with that? (And please don’t recommend I purchase the album. What is this, 2001?)
Welcome to 2001.
Buy the fucking album.
I hope you own a small business someday and people rip you off. You might change your tune, you little puke.
I’m with you dude. Some people have bills to pay. And just because you can’t afford to buy it, does that mean you are denied the enjoyment of it?
If I bought everything I downloaded, I’d be so far in debt I’d never get out.
So if some asshole boosts your car or your iPod and you catch him, and he says, “I couldn’t afford it, but I don’t deserve to be denied the enjoyment of it,” are you gonna give him a free pass?
thats fucking amazing
That was pretty fucking funny.
RIP Billy :(
When did Billy Mays die?
The video was funny, but as everyone else has said, the music also rocked. Good job guys.
Wow, fucking hilarious video. The music was surprisingly good too, I’ll definetaly look them up.
I cant share this directly cuz the little pop up is behind the video. So i’ll just comment and share that. This video is funny. Check it out! a very metal billy mays!
Absolutely brilliant!
I laughed so hard, I nearly puked. I’m a sucker for infomercial spoofs and this one was aces.
The tune was pretty good too, though the vid overshadowed it a little. Just a bit.
That kept getting funnier, reminded me of paul kaye’s Stutter infomercials. The handsome coke sniper always cracks me up.
http://www.youtube.com/watch?v=9iavPCXgwGY
cool concept. music is good but the video made me want to hear more.