JUMPING DARKNESS PARADE: EYAL’S THOUGHTS ON NAMM 2010

Monday, January 25th, 2010 at 5:00pm by

“Went to NAMM, fucked a bunch of bitches, did a ton of blow. Life is good…”
Anonymous Somebody, NAMM Convention – Anaheim 2010

The above statement may or may not be entirely true, but it pretty much summed up the vibe over at the NAMM show last weekend. You could simplify things and call it a five day long blackout, but I do remember a few things, and did come away with a few thoughts.

First off, there are a ton of shitty musicians who take themselves way too seriously out there. Mind you, I’m not talking about people who take what they do seriously enough to get their job done with excellence and pride. I mean people who take themselves waaayyyy too seriously, and are almost clownish because of how grotesque their ego makes them. Unless you are too hung-over to experience indoor light without throwing up, have some sort of embarrassing blemish you don’t want to share with the rest of us, are a supermodel who just got thrown down the stairs, or are the Artist Formerly Known As Prince, there is absolutely no reason for why you should be wearing sunglasses indoors talking shop at an industry trade convention. Can you people drop the act for just one day, or is your identity so tied to external things that you can’t bring yourself to function in public without the disguise? Even when you’re just around colleagues and co-workers?

Secondly, there are a ton of cling-on bottom feeders who will do ANYTHING to get to be around these people who take themselves too seriously. It’s almost as if their internal life force is so weak that if they’re not around other people that are appreciated for something, they’ll wither away into prunes.

If you guys think that this is me getting some sort of a big head, think again. This has nothing to do with me. I’m a nobody. This has to do with me watching actual somebody’s get harassed no matter where they go. Even watching almost somebody’s getting harassed as if they’re a piece of shit in a room full of flies has me inspired. If you don’t work in music, aren’t fucking anyone working in music, and aren’t the legal guardian of anyone working in music, what exactly are you doing at a music industry trade show? I understand the critical thinking. If you put yourself out there to be recognized by people, don’t get pissed when people recognize you. What I’m talking about here is not a fan coming up to somebody and being polite. I’m talking about people who are so goddamn desperate to be around greatness that they will travel any distance, spend any amount of money, and hurt/humiliate themselves in any variety of ways, just in the name of being seen and heard in an invite-only environment. I know of people that were ditching stalkers so hard that they would send them to the wrong meeting point and just hope that the giant wave of people would prevent them from eventually bumping into each other. Constantly.

Third, where was Gibson?

Fourth, why go to a high school reunion when you can go to NAMM? While there may be an equal ratio of rejects roaming around, the sheer amount of actual friends you can be an idiot with is pleasantly overwhelming.

Fifth, if you’re a guitar shredder, and that’s all you do, you better prioritize finding yourself a badass songwriter, or you are doomed. Accept reality now and suffer less later.

Sixth, just because it’s free doesn’t mean it’s any good or worth your time. Life is full of clutter already. Do you really need to add to it? And don’t forget, just because its free financially doesn’t mean that it’s truly free. You are always paying for things somehow. Whether it’s with your pocketbook, your time, or your energy, there is still a price and you should determine and be strict about what’s worth any of those things.

Seventh, unsigned bands still don’t seem to understand that their demos are not getting into the hands of anyone that cares. This was so apparent to me yet again that my whole next blog is going out to those of you who support unsigned music. Its 4:30 a.m. and I want to start fresh on that, so it’s gonna have to wait.

If you guys think that I’m full of negativity, well, you’re half right. I didn’t write to you about my positive experience there because, honestly, I’m still processing it. Lets just say some very amazing things came into very clear perspective. The negative stuff I’ve been talking about enough was a pretty real part of my experience this year, and requires no additional processing. It’s just an extension of my already tainted and heavily developed view of people in general.

Anyways, I know that some of you who I hung out with, or who went to the convention, read this shit. Music worker or not, how was your experience this year? And if you didn’t go, what did you do last weekend? And most importantly – what do you remember that I don’t?

-EL

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  • Bicro

    Damn it, Eyal, WRITE A BOOK!

    I would buy 2.

    • Jugglemonkey

      I’ll take eight!

  • stu1

    All of those points are pretty right on. Esp the demo thing.

  • Metalguy

    Dual is such a negative nancy

  • http://www.hibernum.net hibernum

    “Fifth, if you’re a guitar shredder, and that’s all you do, you better prioritize finding yourself a badass songwriter, or you are doomed. Accept reality now and suffer less later.”

    Oh man, I have been dreaming about that glorious day of revelation for years!

  • Metalguy

    Stupid fucking iPod autocorrect eyal

  • treble67

    “Sixth, just because it’s free doesn’t mean it’s any good or worth your time.”

    Exactly what I was thinking as I read this tripe.

    • matt

      zing!

  • RobInjection

    I remember going to your rental car and emptying out some cigarettes and smoking some fine ass Cali weed and you playing us some of the material you did with Sean. Definite highlight.

    • http://www.flamingtusk.com Zosimus

      This is obvious libel and/or slander.

      • matt

        sounds like an awesome time to me

    • Eyal Levi

      That was a glorious time

  • BlestTilDeth

    My highlight of NAMM was seeing one person in line to get the Shinedown guitarist’s autograph at the PRS Booth. Just one. That and seeing George Lynch in the flesh, who looks fucking amazing at whatever age he is. Actually, the biggest highlight was the realization that, as much as I love gear, fuck it. I need to spend more time practicing and writing, not hanging out with hanger’s on. Blabbermouth has posted six videos of that wrestler from Fozzy “shredding it up” at the Samick booth or Cort, or whathaveyou. Jesus. It’s a fucking trade show and let’s leave it at that. I had no business being there, and until I have to sign autographs for other people who have no business being there, I won’t be back.

    • stu1

      So you’ll never be back then, I take it?

      • BlestTilDeth

        you are correct sir.

  • Grymmbear

    I loved the video of Kerry King, talking about how amazing his new 7-string guitar is because, in his own words, it has a tattoo on it.

  • Me

    I went to ‘Namm. A lot of good men died there.

    • http://thenumberoftheblog.wordpress.com/ groverXIII

      God damn you Walter! You fuckin’ asshole! Everything’s a fuckin’ travesty with you, man! And what was all that shit about Vietnam? What the FUCK, has anything got to do with Vietnam? What the fuck are you talking about?

      • so7invictus

        I FUCK U! I FUCK U! *karate chops*

        • cougar party

          anti semite

          • Gaia

            SHUT THE FUCK UP DONNY!

      • Hammer_Smashed_Hurtt

        “I too dabbled in pacifism once”

        • Hand Banana

          “The man in the black pajamas…..that’s a worthy fuckin’ adversary.”

    • metalguy

      Me too. Saw some things. Things no man out to see in his lifetime. Right eyal?

    • Dwarfskeet

      Back in Nam, pineapples were a luxury!!!

  • http://www.myspace.com/intronaut sachanaut

    I was there on Sunday, for the sole purpose of avoiding all the music biz groupies that go Friday and Saturday. Reading your post, I realized I should have taken pictures of all the wannabe rockstar clowns you’re referring to and made a “People Of NAMM” blog here. It would probably top that similar blog for Wal Mart people. Next year I guess…

    • Eyal Levi

      That’s a fantastic Idea.

  • skip crackers

    I normally like your blogs, but in this one you really just sound like a know-it-all, extremely judgmental, whiny douche…..and by the way Emil still hasn’t found his “badass songwriter” yet…………

    • Eyal Levi

      Shit, I better tell him

      • skip crackers

        hah! touche Eyal……Sorry my barb was a little harsh….you guys are doing some good shit

        • http://hookinmouth.net Hookinmouth.net

          lol. Way to talk shit and then kiss ass, dude.

          • skip crackers

            don’t get me wrong..i still think he was a douche in the blog…i just didn’t feel good about dissing the man’s band/music writing skills

          • Eyal Levi

            Its all good – I don’t play music to make friends

  • Harold

    Mr Negative today eh?

    Sound like you have a problem with capitalism, because thats the whole point of NAMM right? National Association of Music Merchants. All about selling shit. Advertising! Advertising! Endorsements!

    • Eyal Levi

      No actually – the positive part far outweighed the negative – I’m just trying to process it and what it will mean – not ready to write about it

  • Shinaain

    Not that I can relate to this or anything, but it was still entertaining as Hell. You got a lot of “right on”s, some “Hail, Satan”s and even a few “Go, Red Wings” – you know, just to change it up a little.

  • Nick

    I completely agree and Gibson had a booth on the first floor and had some kind of showroom on the 3rd floor so yeah Gibson was there

    • stu1

      The third floor was half gibson half fender, for the most part.

      • Eyal Levi

        last year it was

        Are you sure that it was half gibson this year?

  • http://www.myspace.com/jaygorania Jay H. Gorania

    You’re right about the weekend being a high school reunion of sorts…i never actually got in, though…douche bags everywhere looked down upon me outside the convention center because I wasn’t wearing a flashy, fancy badge…HevyDevy blew my mind Sunday (not really NAMM, but whatever)…Overall: good times, bad hangovers…and I still wish I could have skinned you so I could have made an Eyal mask…I didn’t want to be you because you’re a shredder. I wanted to be you because of the company you were keeping. You know what I mean. Cheers, man.

  • Anton

    I was in LA to Eyal but i skipped namm and went for Behemoth/Septic Flesh…where the real shit went down !!! I would have gone to lamm tho had i known you were in this side of the country coulda done twice as many girls and smoked crack lol

  • El Peras

    Can’t wait for that next post regarding demo tapes, it sounds pretty appealing. Nice work in this one Eyal.

  • Hammer_Smashed_Hurtt

    Had a chance to go to NAMM a few years back, Eyal’s description wasnt too far off from descriptions from friends that went.

    Eyal was Michael Angelo Batio there wanking up a 151/2 neck guitar? Someone needs to tell im to stop..just stop.

  • Fufkin

    Gibson sharing a small stand at NAMM with another company was somewhat significant. They are in the shit. Big time.

    • Fufkin

      No of course they’re not – people have hardly stopped buying their products. The truth is probably that Gibson don’t regard NAMM as important – there’s many artists that want to play Gibson and that’s where they concentrate, getting their products seen in artists hands and launching – sometimes half baked – ‘new’ products that the mainstream media might pick up on (Robot Guitar).
      I just debated with my own post. Nurse!

  • Heavy Metal

    I went to Disneyland

  • GOJoe

    i’d love to go to NAMM every single year just to check out all the new gear!

    its a really great time to be a guitarist (even if you suck as much as i do!) with companies like Flaxwood, Line6, Warwick, Fractal Audio, Parker, Blackmachine and Enfield all bringing out such sexy and innovative stuff!

    even though there are a lot of musicians at these events that i really look up to (including Eyal)… i’d rather spend my time testing out that new extended range Ibanez RGD 7-string! or maybe the new neck thru Jackson Soloist with an OFR7 and EMGs? or some of the new Schecters?!

    in my worthless opinion; everyone is welcome to stalk the “celebrities” because it means smaller queues for gear nerds like me!

    \m/

    Eyal? has anything in particular, in terms of gear, caught your eye this year?

  • scotty p

    what did i do last weekend? pulled my pud and wished i was cool enough to go–then i ate a ham sandwich–jealous bitches?

  • http://www.facebook.com/people/Michael-ODonnell/851890584 Michael O’Donnell

    i agree with everything up there, especiually the ahngers on and the fuckin shredders!! hope you did have a good weekend though Eyal, i’d like to go one day and check out some gear, as i’m a musician (a very shit one at that)

  • helldeluxer

    I don’t know Daath but that picture of you with the teeth gritting has a real Rob Zombie vibe to it. Very cool!!!

  • lordassenfroth

    the second paragraph really made me think of drummers we used to try out that would go on and on about all these great bands they shared the stage with and how many big gigs they did and they always would turn out to be a joke. its like they were into music so that they could say they are in a band, not because they actually have a passion for it.

  • Pandora

    It was good to see you for 15 minutes at NAMM, well, actually at the Hilton. And I was rather drunkish, so i only remember 7 minutes of it :P

    anyways, my purpose at NAMM was to interview drummers, for sickdrummer magazine. I did that.

    I also reconnected with a lot of old friends that I haven’t seen in years.

    I was terrified by the punk girl with the mile high hair. Anyone who was there knows who i am referring to. You couldn’t miss her. Which makes me wonder how many people were there just to be SEEN there. My estimate is in the thousands.

    And if this show is only open to music industry professionals, then why are there even any signings?? Isn’t that for fans? I mean, I’m a HUGE fan, of course, but I think it’s very UNprofessional to ask for an autograph when you work in the business.

    At home I’m a bartender. I don’t ask other bartenders or waitresses for their autographs. I don’t ask customers for their autographs. I don’t ask the beer delivery guy for his autograph. And working at a hotel bar, we sometimes get famous people there. Still, I don’t want your autograph. I have enough random pieces of paper in my life that i have to keep track of, I don’t intend to add anything to that pile.

    Furthermore, I only take pictures for a few reasons~~ 1. to supplement the interview or work that I am doing. pictures are worth 1000 words. they are good promotional tools. Even if I interviewed Jesus, it doesn’t really matter if no one reads it. 2. because i’m hanging out with my friends and i just plain want to take pictures.

    Anyways, I had an amazing time in California. I got some great interviews, and made a lot of new friends as well.

    PS~ Eyal, can I have your autograph?

    • lordassefroth

      was there a point to any of that?

      • Eyal Levi

        yes – I asked people to share their NAMM experiences

  • http://reaper-x.deviantart.com/ Reaper-X

    “Fifth, if you’re a guitar shredder, and that’s all you do, you better prioritize finding yourself a badass songwriter, or you are doomed. Accept reality now and suffer less later.”

    That reminds me of this asshole I saw at a guitar center. He was doing all of these sweeps and shredding his little heart out on a bullshit Line 6 amp in front of these chicks and some random guy.

    I ask him what band he’s in and he’s like. “None you’ve ever heard of, I’m in 2 bands in japan that are big.”

    “But why are you HERE?!”

  • dimentian

    Every lazy shit without any job skills and lazy dreams thinks if I can buy a guitar or drums and make noise in my home town I’ll be a zillionaire. I’ll have a ton of pussy and friends. This is why there are 100,000 so called bands out there. We all know the worthy one’s though, very few. That’s why NAMM has the leeches. Just like any other gathering.

  • Sammy

    “‘Remember when’” is the lowest form of conversation” ~ Tony Soprano

    Thus explains the hangers-on and almost-weres.

  • http://www.myspace.com/skeeterbeets Skeeter

    The only thing ive seen from NAMM was that Michael Keene video. this definitely sounds like a suck fest