As I’ve stated many times in the past, I’m a huge fan of Guy Kozowyk’s lyrics. So I know the words to The Red Chord’s “Demoralizer” pretty well, and I think I have a pretty good understanding of the meaning – or at least a meaning – of the song. And I think I understand the meaning – or at least a meaning – of the new video for the song, which recently debuted on Bloody Disgusting.

What I don’t entirely understand is how the meaning of the song, at least as I understand it, and the meaning of the video, at least as I understand it, intersect. And I’m not sure that they intersect in an obvious, linear way – I know that Kozowyk is a big fan of double and triple meanings.

But I’m willing to watch this video dozens of more times to try and figure it out. Director David Brodsky found a pretty awesome way to ensure that the performance footage wouldn’t just be the same old same old, and artist Tim Kellen – who has previously collaborated with Brodsky on the videos for Suffocation’s “Cataclysmic Purification” and Born of Osiris’ “Now Arise” – created animation (which serves as narrative aspect of the clip) that is grimey and gritty and unique and distinctly “home made,” for lack of a better term. And Bloody Disgusting says that Kellen “used charcoal, meat, grape jelly, and chicken-guts in his illustrations,” which is metal as fuck.

So even if the exact “meaning” of the video isn’t of importance to you… well, you’ll probably still enjoy this video, because a) the song is great and b) visually it’s incredibly stimulating, and puts 99% of other recent metal videos to shame.

The Red Chord are currently headlining the MetalSucks co-sponsored Burgers & Bowling Tour with My Children My Bride, Chelsea Grin and Those Who Lie Beneath. Get the remaining dates after the jump!

02/16 Wichita Falls, TX The Hangar
02/17 Tyler, TX Knights Of Columbus Hall
02/18 McAllen, TX The Incubator
02/19 Corpus Christi, TX House Of Rock
02/20 Houston, TX Meridian
02/21 San Antonio, TX White Rabbit
02/23 Tucson, AZ The Rock
02/24 Las Vegas, NV Area 702
02/25 Bakersfield, CA Jerrys Pizza
02/26 Modesto, CA Modesto Virtual
02/28 Palmdale, CA The Crossing
03/01 Flagstaff, AZ The Joint
03/02 Albuquerque, NM Launchpad
03/03 Amarillo, TX The War Legion Underground
03/04 Oklahoma City, OK Bricktown Live
03/05 Memphis, TN New Daisy Theatre
03/06 Louisville, KY Uncle Pleasants
03/07 Nashville, TN Rocketown
03/08 Columbia, SC New Brookland Tavern
03/09 Raleigh, NC The Brewery
03/11 Lancaster, PA Chameleon Club
03/12 South Hackensack, NJ School Of Rock
03/13 Hartford, CT Webster Underground
03/14 Holyoke, MA Water Front Tavern

-AR