E1 MAKES A PLAY FOR THE VIDEOGAME MARKET
Monday, May 24th, 2010 at 12:00pm by Vince Neilstein
Well, not quite… but the announcement that the label has signed “videogame metallers” Powerglove does come as something of a surprise.
E1 has built up a business model over the past 3 years predicated on signing established metal acts that already have a fanbase of a certain size or greater — see: In Flames, Overkill, Hatebreed, Darkest Hour, High on Fire, Satyricon, Kittie — and while the label has taken a couple of stabs at developing new metal acts, they’ve largely missed (see: Arkaea and Dirge Within). The notable exceptions are Straight Line Stitch — who, though we may hate to admit it, have built something of a following for themselves in states that voted for Bush in ’00 and ’04 — and Zoroaster, who have yet to release an album on the label.
But I like when labels take chances, and signing a band like Powerglove should definitely be considered a chance for a label that specializes on signing sure things.

















