THE BLOGRONAUT: ARE CORPORATE-SPONSORED METAL SHOWS KILLING THE LIVE CONCERT MARKET?

Thursday, July 15th, 2010 at 4:00pm by Sacha Dunable

blogronaut

Have you guys heard about this sweet ass fest happening in LA next month? Goatsnake, Animosity-lineup Corrosion Of Conformity, From Ashes Rise, Repulsion, Trap Them, Coliseum, and like 20 more rad bands for FREE, thanks to corporate sponsor Converse. Unfortunately, I will be on tour at the time, but if I was around I’d totally be at this. Goatsnake are the creators of at least six or seven of my favorite heavy riffs ever, Repulsion are like the AC/DC of grind, and even I would most likely be on board with pretending to care about the COC/Animosity thing (Eye For An Eye was way better, in my opinion). I’d probably even get drunk enough to blindly accept that a band like From Ashes Rise are playing a corporate-sponsored “event” like this. If something like this went down in their heyday, I can’t even imagine what the repercussions would be from their ultra-punk fans. I mean sure, I guess Converse All Stars are part of the punk rock non-conformity uniform, but it’s still (unless there’s something I don’t know) a corporation taking advantage of overseas cheap labor so they can make a larger profit off of “subcultures” they’re marketing to (see: this fest’s attendees).

Times must be tough for aging punk bands, where they can only make real money when sponsored by shoe or car companies. Sarcasm aside, I know that times are tough for all bands, and that is why these free, corporate-sponsored shows are starting to pop up more and more. At first, it was cute that Scion would fly bands out to LA every couple months and pay them a few grand to play a show. Lots of us are unemployed, so it’s nice to get a show for free once in a while. Now, the Scion Fest is an annual thing, their shows in L.A. happen every other month, and I’d be willing to bet that this won’t be the last we hear of Converse sponsoring “A free event that honors fans and musicians of ‘heavy music’ of all ages.”

Don’t get me wrong, I would take a fat check from freakin’ Nike if it meant making ends meet for once. Well, maybe not quite Nike, but really what’s the difference? The fact is, we’ve accepted the fact that half the people out there see no reason to pay for music anymore, and now we’re going to set the going street price of a rock show to “free, cause Toyota’s picking up the tab”? It may be too late to save the recording industry, but let’s hold off on killing live music for now. On that same point, I’m not saying inflated ticket prices are justified in any way. Any show costing over $30 is probably the reason these free shows exist in the first place.

As much as I’d like to say that making music is purely about the music itself, there is business involved (obvi). Especially at a DIY level, it costs money to record music, to buy instruments, to change strings on said instruments, to buy gas to get to the shows, beer to make the shitty shows less shitty, etc. How are up and coming bands going to get anything going if they can’t even charge enough money to fill their tanks on tour? If you had the choice of seeing, let’s say, Enshitted (a band you’ve never heard of, but seeing them live is like cumming hundred dollar bills) for ten bucks, or Mastodon and Slayer for free, who would it be? I already know the answer to that. Even if they’re not on the same night. The value in seeing live music will be completely eliminated by these corporate events, and no one will care to check out new bands unless they’re lucky enough to play British Petroleum Death Fest VII. And I know some of you out there are thinking, “welp, there’s still merch!” Unfortunately (or fortunately, depending on how you look at it), few genres of music outside of trendy metal revolve around t shirts. Music, despite what any metal writer who thinks they know what they’re talking about tells you, needs to be supported by it’s consumers. With money.

I say all this one week before Intronaut heads out on tour with Cynic and Dysrhythmia (*COUGH* come out! *COUGH*), where we’ll be playing shows that require a paid ticket. If people don’t come to the shows, then I can guarantee you won’t be seeing any of these bands play again for a long, long time. If you truly care about seeing live music, or if you’re an aspiring musician yourself, pay for a ticket, go to the show, buy a record or shirt, and tell your friends about it. The only way to keep the live music industry sustainable is for it to retain its value to people. For this to happen, we’re going to need bands to not charge more than a reasonable ticket price, music fans to show some financial support to the music they care about, and for corporations to not completely take over underground metal. Sound good?

-SD

44 COMMENTS on “THE BLOGRONAUT: ARE CORPORATE-SPONSORED METAL SHOWS KILLING THE LIVE CONCERT MARKET?”

  • Patrick says:

    amen

  • JT says:

    Sacha slept in my basement once. True story. love that guy!

  • cougar party says:

    I don’t know if free concerts are really going to ruin the smaller markets. Most people i know that actually go to shows on a regular basis are really passionate about music. I don’t care if the show is free or twenty bucks, I’ll go if i can. Regardless if someone else is playing for free, in my mind it doesn’t devalue the next live show i see.

    Sure if Slayer is playing in town for free the same night that [insert non-mega metal band] is playing, you’re probably fucked on that night, but in my experience free shows are few and far between.

  • Driven9 says:

    shameless plug

  • PaulterA says:

    It’s a shame seeing what’s happened to the music industry. (Not that I’ve never been guilty of getting some free music before.) Show tickets are through the roof to compensate for lost album sales and bands don’t tour anywhere near as many cities as they used to. They can’t afford to play the smaller venues because it doesn’t bring in enough cash. I live in tiny shit-town in Nevada. It’s a 5-hour drive to Salt Lake City or to Reno, an 8-hour to Vegas and the closest thing is a 3 1/2-hour to Boise. The only one of those that get any decent shows anymore is Vegas and even then a lot of times it’s on a fucking Wednesday or something and going to see any show is a major 2 or 3 day road trip.

    I remember most big shows usually being on a weekend because the bands could afford to take their time traveling to that next show and they’d get a bigger turn-out too. Now it’s just trying to pack in as many big cities as they can in a short period in an attempt to break even.

    • Seer says:

      Elko?

    • stu1 says:

      I see what you’re saying and where you’re going but you’re wrong on a lot of points; the ticket prices to make up for album sales, bands on a whole are playing as many small cities as ever as traveling big city to big city is just too expensive, etc. And Boise has a new venue, right?

      • PaulterA says:

        I don’t know. I’m just speculating from my utter failure to find the shows I want to see. I didn’t know Boise had a new venue. I’ll have to look into that.

      • Justin Maranga says:

        Ticket prices are not making up for album sales. Ticket prices are increasing drastically because of the constantly increasing fees attached to them by ticketmaster, ticketweb and other ticketing outlets. Even the venues are trying to take more money; some even trying to take a cut of the bands’ merch for the night. All in all, everyone is making more money except the bands. And people wonder why we never play their town…it’s because we can’t afford to unless some stupid corporate sponsor flies us out there.

        • steven says:

          ticketmaster and ticket fee prices have nothing to do with ticket prices, they are added after the booking agent delegates ticket prices to the concert promoter, and that is how ticketmaster or the ticket agency makes their money. those fees have nothing to do with ticket prices being high. the real problem is band guarantees in addition to outrageous catering expenses the artists demand. i’ve been doing concert promotion for over 10 years (booked TONS of big bands, rock festivals, etc.). the booking agents & bands are demanding more money than ever, definitely trying to make up for income lost from album sales.

  • I’ll definately be seeing you guys at The El Rey, great article.

  • stu1 says:

    Nike bought out Converse several years ago. These guys are taking a check from Nike, which in the guess of FAR, while I couldn’t care less about their politics, think it’s fucking embarrassing as all hell.

  • Tim says:

    Lots of fringe music acts play Chicago’s street festivals every summer (which are only $5) and play their own show across the street (at regular $10-$20 prices) the night before or after. The aftershows always do well even at a 150% price mark up. So no, I don’t think these free shows are really devaluing anything. If it’s free people will go, if it costs less than $20 people will still go.

  • Steve O says:

    I would have gotten a ticket Cynic, Intronaut and Dysrhythmia in about fifteen seconds except it’s a goddamn 18+ show.

    • M'Kay says:

      I know, and only a few weeks before my birthday. Sacha, just promise me you’ll bring the same line-up around Chicago later this year.

      • stu1 says:

        How often do you see the same tour packages multiple times in a year? How often does the non-headliner put the tour together?

  • Jesus says:

    Well if metal shows ever decide to come back to St. Louis I’d love to pay an overpriced ticket to see it.

  • Vlygar says:

    I don’t really see how having a few free concerts is going to kill concerts all together.

  • sinistatroy says:

    From Ashes Rise are bad-ass. Nighmares was a fucking sick album. Like Tragedy with a bit more polish on the production. I would stab someone to see them live.

  • XariaK says:

    From what ive seen at free concerts is that it hurts many vendors (especially food endors) since people can leave and come back when they please and eat cheaper food. And since beer isnt 6 dollars for a lil powershot alot more people tend to get smashed beyond belief that mixed with metal music and retarded people doesnt usually end to well. Theres always a wierd vibe around the scene when shows come up free

    • nick says:

      All the gutter-punk cockroaches crawl out of the sewer for these shows. Smelly pseudo hippy scum. I can’t enjoy a single doom show without gagging from the stench.

      I’ll be glad to see this tour hit Denver. It’s cheap and the street trash don’t like prog.

      • yetzer hara says:

        gutter punk cockroaches show up at every festival… scumfuck worthless humans. i feel bad for their dogs. at MDF this year, i saw one passed out, hugging a trashcan. i saw someone else piss on that person like the garbage they are.

    • stu1 says:

      Lots of venues have no re-entry.

      • XariaK says:

        Yah but thats venues they also have a pretty good security system from keeping people from burnin down the place… But at the outdoor events is when it juss gets bad

        Last free show i went to there had to have been 2-3 fights every hour and heard some rumors bout somedude with a gun runnin around some bullshit IDK but still kinda juss brings a downer on the whole thing

  • kmfcm says:

    The good thing (or bad thing) is that these free shows aren’t everywhere.

    I haven’t heard of a Scion or Converse fest in NY yet.

    It’s kind of a shame though. All the tours that come out here are dumb little kid shit sponsored by energy drinks.
    Scion got bands people over 21 like.

  • Trollkien says:

    Which is why when Intronaut toured India, I bought all the t-shirts they had on sale and an LP in spite of not having a record player at the time. It helps that the price was reasonable.

  • djabthrash says:

    great post

  • DirtyWarriorMan says:

    I’m really not buying this–sounds like you’re looking a gift horse in the mouth. If a band rocks it at a free show and inspires the audience, that audience will pay to see them at their own gig the next time they come through town. Seems like a win-win to me, for the artists and the fans (especially considering that the lineups at these free fests have been REALLY GOOD). As for the not wanting to play a corporate sponsored event, that’s a nice punk rock attitude and if your ideals are just too important, then congratulations, you don’t have to play. But this is the real world, people have families to support, and I would think most artists are not in a position to turn down a gainful paycheck just because they don’t respect the corporation fitting the bill. Take the money, or don’t. Play the shows, or don’t. Life is full of compromises. Quit crying.

  • Raoul Dukenstein says:

    Yea, the Ultimate Warrior never cried. Leave that for Mustaine.

  • Ben says:

    Sounds great Sacha! Already bought my ticket, and planned on buying some merch anyway. Can’t wait to finally see Intronaut!

  • TMeld says:

    I think this brings up all sorts of interesting points. Part of this goes back to the never-ending (and how could it ever end?) underground/mainstream debate. Does having a corporate sponsor undermine underground cred? To at least some extent, sure. Does it also bring in people who might not otherwise have heard of the bands/show? Sure. So, then, at what point is the line drawn between “spreading the word” (or some similar euphemism) versus “selling out?” Does it depend on the sponsor? The bands? The location of the show? The frequency of the show(s)? It makes for interesting discussion.

    Also, how about the whole idea of corporate entities entering into the picture of “underground music?” Can it be TRULY underground if Converse or Scion is sponsoring it? Maybe not, because all of these sorts of music are supposedly (to various extents) anti-corporation, anti-capitalism, etc. Then again, aren’t we still talking about bands who have, for the most part, paid their dues, written music they’re passionate about (which is largely “unsuccessful” in terms of overall sales compared to pop music)? Does the word Coverse undermine that? What if all tours were sponsored by a corporation and, in turn, free? Is that what companies like Scion and Converse are working towards? If so, would that be a bad thing?

    FUCK. SO MANY QUESTIONS. SO MUCH CHANGING. SO MUCH METAL THAT MAY OR MAY NOT BE KVLT.

  • i’d love to check out some shows but when I have to buy to $15.00 tix from ticketbastard and pay $30 in fees and shipping costs, it’s not gonna happen. I don’t see why their fees are so high. All you do is print out a ticket and mail it to me. That costs $30? Get real.

    And with any larger bands, you can’t even get good tickets….scalpers buy em up all and inflate the price $200 on craiglist or ebay. You should be required to present your id with your name on the ticket when you go to a show. It’s ridiculous.

  • I, Monarch says:

    I have to say that if I have a chance to see some of my favorite bands play for FREE cost to me, I don’t care who the fuck sponsored it, I will do my best to go. It’s fucking hard being a loyal music fan when you listen to the amount of music as I do. I always try to support the artists as best as I can by buying CDs/LPs/T-shirts, but it’s hard to attend so many shows and buy so much shit, when it all costs so much! I think that these free Scion/Converse shows are excellent since it gives the true fans a break from the fee of the show and lets us spend it instead on merch.

  • metalrenee says:

    I’m still in the old school mindset in regards to the music industry. I love metal and appreciate the artists who make it, and I just can’t bring myself to give up purchasing physical music. This weekend, I shit you not, I acutally BOUGHT Focus by Cynic AND Void by Intronaut. I’m also purchasing a ticket to see this show in Toronto. Can’t wait!

  • Joe Lee says:

    I’m a promoter. I’m broke and if I bands going to get paid there needs to be people in the crowd. Unfortuantly, it’s hard for me to get people to pay five bucks to come to a show. So, if they offered a grand to play a show for Nike I’m going to tell them not to do the show I’m doing that might pay them 100 and do the Nike show. But then again most the bands I work it have kids and that 1000 could be a big help to them.

  • Mitchell says:

    Also hoping to support said tour in Toronto next month!

  • steve says:

    I completely agree, and with that being said, I will see you in Detroit

  • Matt says:

    Heard Graviton, you guys should make a lp, take care Sacha.

  • ENDIT says:

    FUCK THAT…….If you want to play for free then fuck it go rite ahead, if not then dont charge kids 20 or 30 bucks to go see your band play. I understand that it is killing the value of seeing a band , but then again so is paying 30 bucks. Most bands are part time anyways, unless your all in then i could understand why you would be pissed.

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