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...And Fuck You Too

NOW WE HAVE A REASON TO BE ASHAMED OF MOTORHEAD, TOO

 Friday, October 22nd, 2010 at 2:00pm by

Fuck my life.

I always thought that Lemmy would be one of those people who was cool forever. At least from a creative standpoint — it’s hard for me to endorse his love of Nazi paraphernalia. But I never thought that Motorhead would do embarrass themselves the way so many of their peers have.

I was wrong.

The band has a recorded a slowed-down version of their signature song, “Ace of Spades,” and while I have nothing against that concept in theory — in fact, the finished version sounds pretty alright, if not exactly terrific — the fact that it was recorded specifically for a beer commercial makes me wanna rip the mole right off of Lemmy’s face. Seriously, dude? You hard up to pay the rent this month or something?

And thus, Lemmy earns his spot on my “All My Heroes Have Failed Me” list. Good work, dude.

-AR

Thanks: Charlie Farmer

Tags: , ,
  • Matt

    Is it such a horrible thing for a Motorhead fan to work at a beer company, have an awesome idea for a commercial, and to have Lemmy realize that it’s a sweet idea and go for it?

    Nothing bad came out of this, and a really cool version of Ace Of Spades is the result. This is awesome.

    • http://www.theoppositionmachine.wordpress.com the opposition machine

      seconded. its fucking lemmy for crissakes. guys earned the right to do whatever the fuck he wants by this point. and its not like he did it for a bath and body works commercial. its BEER.

      • Erik

        Beer is Very metal. Kronenbourg is great beer. More Metal bands need to do Beer commercials. It might inspire them to write real music again…… nah, maybe that’s pushing it.

    • Jewers

      thirded.

      • Smoke it up, Pig

        Yep, and the commercial is for 1664 – quality – not some weak ass lite beer.

        • http://www.facebook.com/people/Matthew-Shaw-Thomas/522440411 Matthew Shaw-Thomas

          Indeed if it’d been for some shit like Carling or Fosters then I’d have cringed, but Kronenbourg is a damn fine beer.

        • Edika

          1664 is ojne of the weakest ass lite beers or better yet piss I have drunk. Now if the commercial was for actual beer I would have no problem!

    • http://www.facebook.com/people/Jason-Lekberg/779008102 Jason Lekberg

      +1 Sorry Axl, can’t agree with you. This isn’t Motorhead being something they’re not for money – which would be selling out. This is Lemmy singing his song, for beer. What’s more motorhead than that?

      • Mark

        Couldn’t have put it better myself!

    • fightingmike

      Yeah, i didnt think this was lame at all. It was very cool and not overtly commercial for a commercial. hah!

    • cougar party

      Yeah, I’m not losing sleep over it either.

      • http://www.facebook.com/people/Cleber-Monteiro/100000392246968 Cleber Monteiro

        Really,what’s the big deal about it?What a true metal mind you got there!

    • Isaac

      If anything, Lemmy should be ashamed of early to mid-90′s Motorhead.
      But not even then. Because it was still awesome in the grand scheme of things.
      And he’s fucking Lemmy.

      • http://www.facebook.com/people/Justin-Thomas-Squires/1347829723 Justin Thomas Squires

        Yeah, I agree with the majority of comments here. WTF is the big deal?

    • SourDeez

      Yeah, I think this is actually a badass commercial. The slowing down of the song is relevant to their slogan, and it’s not like he’s advertising some shitty beer like Bud Light.

  • Kuranes

    Wah. Who cares. At least it’s a beer commercial. I’d buy a whole album of Motorhead like that – it reminds me of “Whorehouse Blues” off of Inferno. Lemmy’s voice sounds great in that style.

    • cougar party

      Whorehouse Blues is a great song. Kinda makes you wish they did more stuff like that.

    • svc181

      +1. sounds a lot like Whorehouse Blues

      • chinnymac

        It is whorehouse blues with “Ace of Spades” lyrics thrown on top of it. Its just slightly re-worked. None the less this isn’t a sell out move. Motorhead goes great with beer! Rock on Lemmy!

  • moose knuckle

    Could of been way worse, at least its a beer advert and not some new reality tv show.

  • http://www.facebook.com/people/Ian-Smith/507358528 Ian Smith

    I really see nothing wrong with Lemmy/Motorhead doing adverts for a damn good imported beer. Alcohol has always been a part of metal, and probably always will be. It’s certainly better than if he did an add for say Bud Light or Miller Lite.

    Maybe it’s because I’m a Canadian and beer is such a large part of my culture, but i don’t see anything wrong with the guy reppin’ a damn good beer.

  • Orgasmatron

    its for fucking BEER
    not some shitty clothing line or anything.

    • Benito

      Beer = metal. period.

  • Eddie Von Fuckenstein

    I’m with you guys – excellent commercial and better song. And Lemmy and the boys are in the ad! Man up, Axl.

  • orbital

    LOL, so many posts on record sale declines and downloads and how the album is dead, and then you post this like its a big fucking surprise? Musicians gotta pay bills too….

  • http://www.gravatar.com/avatar/e6ce833e47fab512202107ed2cf6e9c0.png jaymewv

    wish it was for PBR

    • Genial Gentile

      cool story, bro

  • federico
  • http://www.myspace.com/barbelzoa Lordassenfroth

    who’d win in a wrestling match between lemmy and god? trick question. lemmy IS god.

    next time i go to the beer store im buying some kronenbourg 1664, cranking motorhead and destroying some shit. lemmy has earned the right to make a little extra spending money off a beer commercial that is for GOOD beer. i mean right now im looking at a verizon wireless ad, and i just got some stupid pop-up and you guys always are advertising bands that you contantly talk shit about. it seems to me like you guys of all people should understand comprising your standards for a little cash. did someone just call the kettle black???

  • Ransom

    Wow way to blow this out of porportion, in my book Lemmy has still done no wrong. Who cares if Lemmy is endorsing beer and collecting Nazi junk, Lemmy does what Lemmy wants. Period.

  • http://www.facebook.com/people/Alexandre-Perrault/545955672 Alexandre Perrault

    Fuck that, this is a great ad. Are we forgetting that Dio did the same thing?

    http://www.youtube.com/watch?v=5MwMXXuWKAc

    And it was also awesome. If you’re going to sell out, make sure it’s for something that gets you drunk and/or laid and/or dead at a young age.

    • Heavy Metal

      also coors light using “man on a silver mountain”

  • wha?

    I bet if he was paid in beer for doing this, he would not appear on you “My heroes have failed me” list.

  • The Curmudgeon

    No problem whatsoever with the commercial. I would love to hear Ace of Spades done in a cowboy/western/Riders in the Sky style.

  • Shanx!

    Don’t be such a drama queen Axl.

  • GoingDeaf?

    Seriously dude…if your site is gonna have World of Warcraft, Monster Jobs, and fucking Flyleaf ads on it, I really don’t think you need to be commenting on other people “selling out”.

    Don’t you think it’s possible that Lemmy might actually like this beer and might want to support the company? Do you get mad when musicians get endorsed by specific instrument companies too? I hate sellouts as much as the next guy, but this simply isn’t an example of that as far as i can see.

    Love the version of the song.

  • http://theofficialmetalshowmetalblog.blogspot.com/ Randy

    Yeah, Lemmy doing a beer commercial is no surprise. Lemmy is all about money, women, rock ‘n’ roll and having a good time. Now if you see Lemmy doing a car commercial… then maybe this will be a legitimate discussion. Unless it’s a very fast car with some very loose women involved and a bottle of Jack.

  • Thegreatadrianing

    Seriously quit being such a baby. Nazi paraphernalia is awesome. I don’t agree with it but its a big part of history. Beer commercials for Motorhead are totally acceptable. I’ve never enjoyed Motorhead sober.

  • Brock Sterns

    Surely you’re joking

  • Johnny Death

    Seems to me that the only person that is “hard up” is you Axl, Hard up for something to mope about. I think its cool that someone’s is willing to give him some recognition outside of the hard rock and metal community. yeah it’s a beer commercial which is alright, but wouldnt it be better if it was Jack Daniel’s or Jim Beam??

  • gnarlk

    i lost respect for lemmy when motorhead made that shitty hellraiser song. that and his ringing endorsement of evanescence…

  • Noel

    i guess im the only person on earth who think motorhead isnt all that. ya, its awsome music to have in the backround of a metal or punk get together. both sub cultures can appreciate lemmy. but, musically, whats the big whup? do we really have to praise every band just cuz they ‘were THERE’ ? i hate judas priest, most slayer, king diamond, ozzy, dio, iron maiden,etc not a big fan of any of them. sabbath is cool. but seriously, can let it go? theres 1000s of ands out there. lets let them have some recognition. im gonna go listen to ulver…

    • http://www.facebook.com/people/Ben-Robson/1375985482 Ben Robson

      motorhead make fun, unpretentious, competent music, and they’re important because they were pretty much the primordial ooze from which thrash crawled. before motorhead, there really weren’t any metal bands who specialized in speed and raucousness

      • HoustonC

        i don’t get what you’re getting at? you don’t like classic heavy metal, so therefore we can’t?

  • Discipleofthewatch

    It is certainly not the end of the world, a beer commercial.

  • http://www.schenkeltown.com SchenkelTown

    everybody stealing music = these ways of paying the bills.

  • away
    • willy

      holy shit that’s awful as hell

    • http://www.facebook.com/people/Ian-Smith/507358528 Ian Smith

      Hahahahahahah Thats fucking terrible.

    • chainchomp

      to use this as a point doesn’t make sense really because you could use the same douchebag logic that some of the people are using to back the beer commercial…….maybe he really likes the butter and took an interest in that butter company……i mean just because it’s not beer doesn’t mean its a different scenario. completely the same.

      • svc181

        how is that douchebag logic? believe it or not, most metalheads place a greater importance on beer than butter, and it’s possible that lemmy did this commercial because he likes beer, but its a shitload less plausible that lydon did the commercial because he fucking loves butter.

    • William Grimmkvlt

      I knew it was going to be that before I clicked on it.

  • Sven

    Nothing remotely wrong with this.

  • cougar party

    I used to look up to Metalsucks.net until i saw an ad for Monster.com on your site. Now I know you guys are just selling out to evil corporations just like Lemmy!!!

  • http://www.facebook.com/people/Cleber-Monteiro/100000392246968 Cleber Monteiro

    Now i have a reason to be ashamed of MetalSucks for having such a true metal mind.What’s the big deal about it?

    What if the guy wants to make some money?Do you pay his bills?It’s just a goddam tv comercial,and it’s for a fucking beer!C’mon…

  • evrenseven

    http://www.youtube.com/watch?v=s6zVUvmkyvA

    This arguments in this video can be applied to Johnny Lyden’s butter commercial and Dio as well.

  • YOU

    if only lemmy had the integrity of metalsucks and not…OH WAIT….fucking hypocrites.

    METALSUCKS SUCKS.

  • huntermc

    Give Lemmy a break, hell, they probably just paid him in free beer!

  • Erik

    I haven’t read so many dissenting replies to a post since Dallas got pwned a few years ago on one of his rants.

  • OLiNViLLE

    WHAT THE FUCK?

    This may be okay if it was a fucking PBR commercial, oh wait no it wouldn’t and this version of Ace of Spades sucks.

  • meathead

    only problem here is that… he could have done it for a whiskey commerical.

    • hottestgurl223

      shit i didn’t see this post…word up brother

  • deathdrop81

    Piss off man. I’m tired of reading holier-than-thou writers who cry ‘sell out’ if a band tries to make a little extra dough via commercials, merchandise, etc.

  • Stolas Trephinator

    I dunno, man. Lifetime supply of Kronenbourg is a tempting offer. Then again, slowing down Motorhead just seems pointless.

  • http://www.facebook.com/people/Mike-Schultz/515095366 Mike Schultz

    I agree with the, “Do a commercial, you’re off the artists roll-call” sentiment as much as anyone, but even I can make an exception for products you actually use, and I’m fairly certainly Lemmy has gone through plenty of beer.

  • http://www.zoinks.tv patrick

    Totally disagree. The bluesy version of Ace of Spades is awesome.

  • hottestgurl223

    Slowed down blusey ace of spades = awesome!

    I also think that everyone missed the real tragedy of this commercial. kroneburg is piss beer at best and despite its german sounding name is actually the national beer of france, because those wine-slugging surrender monkeys are too elitist to brew their own, so they had to steal german urinal remnants. Now you know! and Knowing is half the battle!

    so while i have absolutely know problem w/ a metal great endorsing beer, do some fucking research and have some balls to support a non-pussy and good beer…or any and all whiskeys.

    • http://www.facebook.com/people/Stuart-Hayday/678805388 Stuart Hayday

      Are you shitting me? 5.5% lager is piss? Come back when you know what you’re talking about. Also, if you could actually spell you’d be able to see that Kronenbourg wouldn’t sound German when spoken. Just saying. ;)

      • Hottestgurl2223

        HAVE YOU BEEN TO GERMANY FUCKTARD!!!!!!!!!!!! 5.5% is piss, 6% is the standard over there, i’m sorry youre lowly american beer standards have stripped you of your culture. and no i can’t speil, but too be farir never said i could.

        ps. sweet hipster profile pic, i hope your sisters jeans are comfy

  • KMFCM

    I’m sorry, but that’s fucking awesome.

    probably would’ve been cooler if it had been in some movie like Expendables or something, but whatchagonnado?

  • American Hatred

    OH NO! someone s doing something to earn money in a recession! guess hes not badass or underground anymore!!!

    STFU

  • sex robot

    so advertising doesn’t pay for your site? fuck off…Lemmy is god. Dude’s gotta eat

  • C.B.

    1664 is class and so is that version of the song. You realize too, that Lemmy’s been playing with The Headcat for quite some time now, right? Playing proper rock n’ roll songs by greats like Carl Perkins and Buddy Holly don’t diminish his badassedness because he’s always ever played fucking rock n’ roll!

  • lbs cold

    I am a huge fan of Motorhead, and Kronies’ have been my beer for many a year. This is friggin awesome . Tall cans on me anytime Lemmy! .

  • Schecter624

    Kronenburg fuckin’ shreds.

  • Mass Hysteria

    What a dilemma! It is nearly impossible to judge a living legend negatively. If you take their astounding punk/rock/metal legacy into consideration, you realize they have changed our music world forever. As an artist, Lemmy is definitely as influential as Ozzy or Dio.

    Now, as a human being, he is an unashamed opportunist (like most of us). I know, technically, an average music lover doesn’t have to worry about an artist’s financial situation, but it’s hard to ignore the fact that Lemmy collects Nazi artifacts and has sold his image to a beer company.

    On the one hand, the neo-Nazi movement expanding in numerous European countries is stronger than ever and certainly doesn’t require any form of publicity. On the other hand, musicians don’t need to sell their image to a specific beer company to gain exposure or make additional profits; it’d make more sense, for instance, to sell your name to a musical instrument-making company or a music school/institute to help promote heavy music.

    I have lost all the respect that I had for Lemmy and encourage him to get checked out again. He needs it.

  • http://www.facebook.com/people/Jorge-Silva/1057444930 Jorge Silva

    i think it kicks ass

  • lost goat

    so what if lemmy wants to do a beer commercial? dudes earned his right to do whatever the fuck he wants. maybe he likes the beer- its not like its some bud light crap or anything

    so all the ads for shitty bands and corporate nonsense that you guys accept arent lame,but lemmy making some money doing what he wants in a commercial for beer is?

    or what about the endless promotion of all the fucking stupid sissypants screamo-hair bands that sgt. d writes about- that isnt lame?? cuz writing about = promoting

    priorities,people- get em straight

  • lost goat

    and of the nazi medals-

    on the surface it is fucked up,i hate nazis. but maybe he likes the collectables,the fucked upness of naziism is pretty fascinating

    i seriously doubt hes a racist nazi,if he was id say he was a sack of shit

    i like collecting weird shit too,like serial killer shit..but im not gonna go serial kill anyone

    except maybe sgt. d if he doesnt stop writing about sissypants bands

    • http://evilsausage.livejournal.com/ Evil

      Well he sand with Ice T at one point, so he’s probably not a Nazi.

  • natureboy

    I don’t see anything to be ashamed about. It’s not like it was a Nike commercial.

  • http://www.facebook.com/people/Randon-Bowerman/100000186242024 Randon Bowerman

    Really?
    Your worried because Lemmy was in a commercial??

    IT WAS A FUCKING BEER COMMERCIAL.

    Get metal

  • http://evilsausage.livejournal.com/ Evil
  • Mewis

    This is a no brainer for motorhead. I dont see it as bad move at all. Lemmy has been very outright for his entire career about his love for the blues. I really cant see why this is a problem?

    More power to em.

  • HeadHumper

    Holly shit! this is the first time I see this.. every1 agrees with every1. NEVER Fuck with Lemmy… NEVER!

  • Korak

    Lemmy has already earned his permanent stripes so doesn’t matter what he does.

    The guy wants a bit of extra money after playing music longer than most of us existed, fine by me.

    Fact is that a lot of bands (and I assume Motorhead as well) have been hit so badly by illegal downloads that they can’t no longer retire and wait for the backcatalogue to generate money.
    It’s been said before but the fact that it’s a beer commercial is metal enough for me. Could have been way worse.

  • http://www.facebook.com/people/Selig-Justice-Freeman/1352060955 Selig Justice Freeman

    Who the hell cares?

  • http://www.facebook.com/people/Tomas-Mc-Morrow/1267145492 Tomas Mc Morrow

    Right! so i’m not sure if this has been posted already but that ad isn’t nearly as bad as this one:

    http://www.youtube.com/watch?v=XznuoDdv-IM

    In fairness i’ve seen far far worse adverts involving metallers!

  • http://toeleven.wordpress.com/ Jayson

    So this causes you to lose respect for him? I guess it’s a good think you missed out on Motorhead writing and recording a song for a professional wrestler to use as his entrance music about 8-9 years ago. They even played it live at Wrestlemania or something.

  • Dayv

    I’m a pretty anti-commercial motherfucker, but I’m willing to let this one slide. This is Motörhead getting paid to be Motörhead. I’d rather see this ad get played 100,000 times than something like that goddamn WASSSSUP thing from the ’90s.

    Not only that, some minority of people might hear this and say “oh shit, I remember that song, I need to buy some Motörhead albums LIKE WHOA RIGHT NOW.” Can you argue with that?

    I’d prefer no ads at all, but if they all had great bands just tossing out music, I’d probably at least find something else to be pissed about.

  • Dayv

    I just downloaded the song for free. Fucking sellouts!!!11!

  • dread

    As much as it revolts me to act with the mob, AXL YOU ARE FUCKING CRAZY. This is great on every level. I love hearing Lemmy’s gut grasp of the blues, which should remind us that the godfather of, well, practically everything this site talks about, grew up listening to LITTLE RICHARD and JOHN KIDD AND THE PIRATES, not Metallica and Slayer. And he’s STILL more metal than everyone who posted here combined.
    I have to say, I have never seen such agreement in the posts as this.

  • Dirty Jase

    Axl – your opinion & writing will be irrelevant long after Lemmy is gone.
    Who really gives a fuck what you think anyways?
    You are a fucking HACK, while Lemmy is a legend – fuck your rock ‘n roll rules, dude.

  • chris bee

    Ha fucking idiots talking about comercial. What the fuck do you buy any day. You re living iin a fucking comercial world. Do you live from air, dont go to work. Anyway who cares what you say, Lemmy dosent. Noone does You dont have any credits on Ace of Spades, Lemmy does. So little retarded boy, no one asks you to listen to Motorhead. Noone asks you if a 65 year old legend wants to earn a little money for a nice comercial.