PLAYTHROUGH VIDEOS ARE THE FUTURE (NOW); JUST ASK KEITH MERROW

Thursday, February 24th, 2011 at 12:00pm by

In decades past, musicians and bands lay shrouded behind a curtain of secrecy; music videos brought fans a little closer to their idols, but for the most part band members were still completely mysterious individuals whose mystique was part of their appeal. Even the music videos often added to a band’s mystique. All this changed, of course, with the Internet; all of a sudden fans had instant access to every aspect of their favorite band’s lives through constant updates about studio progress, tour blogs, Tweets, Facebook posts from band members’ personal profiles and instant access to music at any time (the latter of which we really take for granted already).

For younger metalheads who were in their teens during the MySpace era, it must be hard to imagine that once upon a time we did not know what the members of our favorites bands were doing at any given moment, and oftentimes didn’t even know what they looked like. We had to wait for a live show to come around to our area once every two or three years, or at best hope that MTV would decide to play their music video when we happened to be watching. If we were lucky our favorite magazine that we punked down hard-earned bucks for would have a feature where we could learn precious information about a band.

To me nothing is more emblematic of this shift, the transparency of the modern musician, than the current trend of “playthrough” videos.

Not only is a musician giving a song away for free, not only can you stream it on-demand any time you please, but the musician is showing you how to play every note for FREE (gasp! we used to have to pay for these things called “instructional videos” or “tab books” and they usually sucked) and the clip is often filmed inside his very own home. Talk about transparency… such a thing would’ve been unimaginable even ten years ago; managers surely would’ve advised against it. The genre now known as “djent” lends itself perfectly to these types of videos because djent itself is a particularly see-through genre, recorded largely in simple home-studios by amateurs who make no efforts to hide who and what they actually are.

The above playthrough video of Keith Merrow playing “Heart of the Sea Nymph,” which I saw at Got-Djent.com, is what got me thinking about all of this. Keith is one of the best in his genre and has made a habit of putting out these kinds of videos. I eat this stuff up, and I love watching. Look at those chord voicings he’s using… so creative. That’s Jeff Loomis playing the guitar solo at the end, by the way; even Jeff didn’t seem to mind the footage posted on the Internet of him tracking the solo.

Note that I am not making a judgment about whether rock star transparency is a good thing or a bad thing as compared to the mysterious rock idols of yore; just that this change exists. I leave the opining to you… what do you think??? Is transparency a good thing because it shows that our heroes are ordinary dudes just like us or does it ruin the appeal and fun of looking up to rock stars that are bigger and better than us???

-VN

  • eMeyer

    that kicked ass

  • Captain Shoggoth

    OH FUCK YES THEY USED THE SOLO HE DID WITH THE TASTY AS FUCK LICK YEEAAAAAAAAAAH

    • JB

      1

      • Captain Shoggoth

        rofl, I meant the one from 3:04-3:09, is that the one you meant?

  • http://misterbooze.blogspot.com Mister Booze

    When Van Halen was new, Eddie used to play his solos with his back turned to the audience so no one could see his two handed technique and copy it.

    My how times have changed.

    • wackomann

      On the ’98 tour, he had his back turned for “Humans Being.” Not sure why that song, but whatever.

  • http://www.heavyblogisheavy.com J Bobski

    I used to think playthrough videos were goofy, pointless, and self indulgent, but now I realize they are a great promotional tool for the ‘bedroom’ musician. It’s a nice alternative to a traditional music video that can be done for no money at all, and they can be great for getting fans engaged-show them the video, get them interested in what you are playing, give them the tabs, challenge them to learn the song themselves, etc. can be great for building a fanbase, especially among guitar playing/musically inclined fans

    P.S. Keith Merrow rules

    • Vinsanity

      i love seeing what the guitarists do since i play guitar, so its cool getting new ideas without having to go pay for it, as you mentioned. i think its a great thing, and that dude shreds for sure.

  • ITTOA666

    Well that was just awesome. Very Opeth like in the beginning, too.

  • http://www.facebook.com/people/Keith-Brown/537636633 Keith Brown

    I’m having ana awesome day already, and this is only helping to increase the sizre of my massive shit-eating grin

  • http://www.facebook.com/people/Travis-Bolek/138900376 Travis Bolek

    I’m a fan of the playthrough videos. I like analyzing the guitarists technique as well check out the gear they’re using. It really depends on the kind of band, what you want to project to the fans. A band such as Ghost or Tool are enhanced by the mystique they create.

  • Aaron R A

    I’m still pretty sure that Jeff Loomis is bigger and better than I am.

  • Driven9

    i fuckn loved that clip.

    and YES, this ‘rock star transparency’ is a great thing. It allows those (listeners) who are willing to put in the time/effort, the ability to separate the truly gifted and creative band/artists from the rest.

  • Headnuts

    I love the Loomis solo…I can’t play that….owned, hahaha Merrow rules. anyone have any idea what kind of recording gear he uses? Ive been meaning to search but I’m busy/lazy. p.s. the new album kicks ass!!!

  • http://www.facebook.com/people/Glenn-Pillsbury/641369365 Glenn Pillsbury

    As a musician, I think the playthrough video is great (and that was my first exposure to Keith Merrow, btw, must check out more of it). Love the idea.

    I don’t buy that this is any more “transparent” than an old-school instructional video though; it’s just free now and more easily available. The videos are still going to be edited to show the musician in the best possible light given the context; they are still promotional items like any other performance (witness my newfound interest in Merrow’s music…), and certainly no one should think they know anything more about the musicians as “ordinary dudes”.

  • http://www.facebook.com/people/Ian-Wilmot/1177765489 Ian Wilmot

    is it just me or does the intro sound like opeth?

  • http://www.facebook.com/people/Jamel-Banner/731572742 Jamel Banner

    It depends on what you are trying to go for…..sometimes I wanna know everything about a band or artist and other times I don’t want to know anything.

    As for the playthrough vids…..LOVE EM

    PS: Keith Merrow is ICHIBAN!

  • Slaughterhouse

    Killer song.

  • http://thenumberoftheblog.com/ groverXIII

    Keith is the man, plain and simple. This whole album is fucking fantastic.

  • evilfatguy

    Honestly, he manhandles a 7 string more convincingly than Jeff Loomis.
    Colour me jealous.

  • http://www.facebook.com/people/Tony-Manka/100000083183511 Tony Manka

    you hit the nail on the head vince. playthrough videos are the key!!

  • Edika

    I’ll take the more honest, everyday dude approach over the ego maniacal, uneducated piece of shit “rock stars” any day. And Keith rules!