INVISIBLE ORANGES NO MORE

Wednesday, March 23rd, 2011 at 1:00pm by

Cosmo Lee is leaving Invisible Oranges.

For the uninitiated, that’s something akin to Varg Vikernes saying he’s leaving Burzum. No disrespect meant to the other fine writers who contribute to IO, but that site lives, bleeds and IS Cosmo.

But then I read Cosmo’s statement on the matter and I immediately got it. It might not seem like it, but this here blogging thing is a lot of work, especially when it’s not your full-time job (but even when it is). Sez Cosmo:

I’ve done Invisible Oranges for four and a half years, putting in 30- to 40-hour weeks on it, seven days a week. (I can count on two hands the number of days I’ve taken off from the site.) This is my 1400th post for Invisible Oranges. Given that each post typically takes over three hours of work (a typical album review requires weeks (if not months) of listening, an hour to write, and an hour to edit and lay out), and an interview typically takes over five hours to transcribe, edit, and lay out, I’ve put in well over 5000 unpaid hours on this site. (Our advertising this year might have us breaking even in terms of server and other costs.) I’ve sunk thousands of dollars into this site, and I wouldn’t take a single one back. But eventually it will be time for me to move on.

For four and a half years, I’ve come home from the various jobs that I’ve had and basically worked on the site until exhaustion. I’ve been exhausted for years. What you see on the site is the tip of the iceberg work-wise. I am perpetually hundreds of emails behind, dealing with writers, readers, bands, labels, and publicists. I currently have over 1,290 potential spam comments to moderate.My desktop currently has over 35GB of unheard demos and promos. At conservatively 10 demos and promos per GB, my new releases listening queue is over 350 releases long. I can’t even download releases as fast as they come into my inbox, never mind listen to them.

Invisible Oranges is one of my favorite metal blogs. I enjoy his unique and unpredictable taste in music, and I’ve really taken to the conversation-sparking opinion pieces he’s been publishing lately, so I’ll be sad to see it go. But I completely, 100% understand why he’s deciding to throw in the towel; if he’s already accomplished all he set out to accomplish and running the site has ceased to be fun, why continue?

At least things won’t be entirely shut-down; Cosmo wants to pass the ball along to his community:

… it would be cool if members of the community could step forward and help grow this site beyond what I’ve done with it so far. I’m not sure what’s the optimal number (10?) or division of labor. We could work on that over time. This site has many tasks: processing new releases, back end maintentance, social media accounts, calendar functions, dealing with third parties (bands, labels, publicists, vendors, guest bloggers), editing, layouts, and, of course, actual writing. From now until September, I can help train people to do the things that I do. This site’s readers number in the several thousands. If they want this site to continue and grow into what it should be – a good home for underground metal – I think they can do it. Many readers know more than I do, and are very eager to point that out. Maybe they can put their knowledge to use!

If I weren’t so occupied by MS I’d definitely offer to help out in some capacity. Perhaps some proprietors of newer metal blogs currently making a name for themselves — such as No Clean Singing, The Number of the Blog, Heavy Blog is Heavy, etc — would be able to jump in and be a part of Invisible Oranges 2k12. Get in touch with Cosmo by leaving a comment and letting him know how you’d like to help out.

The last day of IO as we know it will come on September 24th. Until then, I’ll be soaking it all up while I can.

-VN

  • Driven9

    I.O. is a great site. i do hope there are some people that can afford the time/energy/creativity to help keep it running. Although, i dont know if it’ll ever really be same site/blog if C.Lee isn’t at the helm of writing/admin…

  • Metalguy

    Meh. I always found IO to be incredibly pretentious.

    • Isaac

      Same, although a great deal of their articles are of very high quality, IMO.

    • RhythmFlusher

      There’s that word again.

    • Bicro

      Co-signed on the pretentiousness of that place.

      • pishcage

        Metalsucks posters calling Invisible Orange pretentious now that’s a laugh

  • Levon

    You guys should hire Cosmo, I would certainly miss his writing if he leaves for good.

    • rzberry

      He said he’s finished with music writing.

      • http://www.facebook.com/people/Glenn-Pillsbury/641369365 Glenn Pillsbury

        Which was really strange to read. It’s one thing to stop doing IO, but to quit writing about music entirely seemed…telling of something else going on.

    • http://twitter.com/stuffuyouwillhate Sergeant D

      1

  • http://www.theoppositionmachine.wordpress.com theoppositionmachine

    no cosmo. no IO. boooooooooo.

    • raiseyerfists

      It’s true kid

  • Matt

    What’s Ziltiod doing?

    • Ziltoid

      I’m being a lazy bum over at TNOTB, barely getting my 1 post a week in. I don’t have enough time or dedication to do something like this.

  • http://twitter.com/stuffuyouwillhate Sergeant D

    Cosmo is a good guy, and I totally understand where he’s coming from.

    If you’re reading this, you should write for MS! I’m sure they’d be happy to have you, and you certainly have something valuable to contribute here. Don’t throw in the towel just yet!

  • http://www.nocleansinging.com Islander

    I’m slow catching up with MS today, and really slow to catch up with IO, so i just saw this. Very sad news. Cosmo is one of a kind, and what he did with IO from the early days of the site until now is remarkable. But I sure do understand and sympathize with his reasons.

    I’m also very flattered that you mentioned us as people who might contribute in an effort to help keep IO going strong.

  • Befriender

    Having writers for the Number of the Blog on Invisible Oranges is a terrible, terrible idea.

    • http://www.facebook.com/people/Alexandre-Perrault/545955672 Alexandre Perrault

      Agreed. Fuck those guys.

    • http://thenumberoftheblog.com/ groverXIII

      Yeah, they’re just ripping off MetalSucks anyway. Bunch o’ posers and hispters.

  • http://www.heavyblogisheavy.com Alkahest

    I’d love to help, but there’s no way I can live up to Cosmo’s work. Dude’s excellent, and it’s a shame it has taken a toll on him.

  • http://thenumberoftheblog.com/ groverXIII

    Thanks for the mention… but running one site is already more than enough for me.

  • Aaron

    IO really is dead without Cosmo, but getting some writers from Hellbound wouldn’t hurt. I like their reviews.

  • http://www.facebook.com/people/Dan-Upton/1521446 Dan Upton

    That’s too bad… even though I didn’t keep up with IO very well, it was one of the first metal blogs I found. I can sort of imagine how he feels with getting swamped though… I only get CDs from one PR firm and I’m still swamped.

  • Glyn Smyth

    Sad to hear! I’ve only caught on to Invisible Oranges over the last year really, but always enjoy the articles and quality of writing. Always written with genuine pasion and opinion, as opposed to just a rehash of press pack blurb. Hope Invisible Oranges is able to continue the legacy in some way, and also that Cosmo finds a way to make time for writing in the future!