VINCE’S ANNUAL EARTH DAY RANT: DRIVING OURSELVES INTO OBLIVION

Friday, April 22nd, 2011 at 1:20pm by

Earth Day 2011Today is Earth Day, the once-a-year holiday on which everyone pretends they’re environmentally conscious. Last year I posted a rant with a few really easy changes everyone can make in their every day lives that can have a big impact on the environment. I highly recommend you check that out; it’s amazing how together we can make a really big difference, and how easy it is to do so.

This year’s rant will be a little different, more sardonic and pessimistic. In short, we’re fucked. The reliance of most Americans on cars to get us ANYWHERE will leave us at the mercy of oil companies forever and ever ad infinitum, and it’s our own faults. Worse, most people lack awareness of this simple fact, or even worse, deny it outright. The point of this year’s rant is to draw attention to something we all take for granted, the car, and its inherent wastefulness.

People blame the oil companies, blame politicians, blame their neighbors… blame anyone at all for the high price of gas, for oil spills, for the rising costs of everyday goods. But the real culprit is you; you’re creating the conditions that cause these problems, and you’re doing it by driving your car every single day.

Axl and I just spent 5 days in L.A. hanging out, going to the Revolver Golden Gods Awards, meeting with record labels and friends… and driving. And driving. And driving. And driving. “Big deal,” you say. Well, to us it is; we take public transportation just about everywhere in NYC, we walk to get our groceries, and a car ride always feels like a special occasion. Not so in L.A.; I feel like at least half of my week was sucked away sitting in traffic, going from place to place. I couldn’t stop thinking about the environmental ramifications of it all; so much gas, so much oil, just burnt away at the expense of a luxurious but wholly inefficient city. How many gallons of gas are used in L.A. daily? Hundreds of thousands? Millions? Billions? A fuck of a lot.

Driving gives you a lot of idle time to reflect, and I chose to do my reflecting on driving itself: America is ill-equipped to deal with any oil shortage because our very livelihood, our every day lives, is inextricably tied to oil. Everyone in this country relies on their cars and therefore relies on oil. L.A. isn’t the exception, it’s the rule: cities with good public transportation like NYC and San Francisco are rare, while rapidly expanding southern cities like Houston, Atlanta and Phoenix have traffic woes that eclipse even L.A.’s legend. Most folks live not in the city centers of these places — which are basically ghost towns clogged with cars during work hours and empty at night — but out in the suburbs or exurbs. Cars aren’t a luxury, they’re necessary for every facet of everyday life as we know it.

Here’s the thing most people don’t realize: cars are a huge luxury. The entire way of standard American life in the 2010′s — using a car to get everywhere — is incredibly luxurious. Energy resources are finite, whether we talk about drilling in the gulf, drilling in Alaska, exploring natural gas deposits, continuing mountain-top removal coal mining… all these things will eventually run out, and the rate of consumption of them is only increasing. Wind and solar power are good renewable alternatives, but I’m not sure how viable they are on the large scale needed to fuel our ever-growing population. So what the fuck are we to do, then? Reduce our reliance on oil by making serious lifestyle changes… it’s the only way. And it will not be easy.

Forget trying to reduce oil dependence by eating locally and seasonally, boycotting bottled water, not using plastic bags, etc etc; all that stuff is great but pales in comparison to the amount of oil America uses on everyday personal driving. The worst part is that it is wholly avoidable, but everyone insists on having their house in the burbs or countryside that’s isolated from anything useful within walking distance and too spread out to make public transportation a viable option.

I believe there will come a time in American history when oil is at such a shortage or so expensive that people will realize they’ll have to ditch their expensive suburban lifestyle in favor of a less oil-dependent urban one. The only time any serious change in this country happens is when there’s an economic motive, so perhaps that motive is right around the corner as gas prices inch towards $5.00/gallon… or perhaps it’s a little farther off with some kind of doomsday scenario. Can you imagine if all oil supplies were suddenly cut off? We’d all be completely fucked, unable to even get food and water.

I’m not so much advocating everyone up and ditch their suburban homes and flock to the cities right this moment as I am advocating general awareness. Awareness that living a lifestyle that requires a car to go anywhere is not a right, nor is it normal; it’s incredibly luxurious (relative to the history of the world) and it’s incredibly wasteful. All I’m asking you to do is think about it. We COULD all live in cities and be exponentially more efficient with our use of oil, but the prosperity of America such as it is and the abundance of oil (for now) allows us not to. This can and will change in the future out of necessity. I realize that for most Americans life without a car is as foreign as seeing donkey balls on a restaurant menu… but just think about it. Driving everywhere is so common right now that most people haven’t stopped to think about how wasteful it is and how our chosen lifestyles are, in fact, really fucking posh. So, think about it and reflect. That’s all I’m asking.

Happy earth day.

-VN

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  • Kevin

    I’m with ya Vince. I’m off to ride my bike to my local library. Nice article.

    • builtforsin

      Fucking longhairs…

      • Kevin

        My hair is quite short, actually.

    • yetzer hara

      i ride my bike or walk everywhere from spring through the end of fall… to work. the grocery store. to bars. to chicks’ houses. everywhere within 15 miles of my house, i ride or walk when it’s warm enough to do so.
      in the winter, when it’s too cold to walk 5 miles round-trip to the grocery store, i take the bus. in fact, i take the bus and metro system all over the place. most people around here (DC area) drive exactly like vince described in the article. i get questioned all the time about why i don’t drive… (i have a license, but choose not to own a car) most of them are surprised to learn that public transit generally takes 1.5x the amount of time that driving does (45 minutes on a bus instead of 30 in a car) (MATH!!). in that time, i don’t have to stress about traffic. blow up with road rage or anything else. i can read or listen to music or whatever.

      it really comes down to people being too fat and lazy. i know i do my part, but there’s not anything i can do to make anyone else do theirs. this whole thing sucks.

      • http://www.facebook.com/people/Dave-Colbert/535041444 Dave Colbert

        Totally agreed man, I do the same exact thing here in Minneapolis. You’d be suprised how many people here bike all the way through winter, even when it’s below zero!

  • Krang10

    Good article Vince. It definitely makes you stop and think about how we take such a luxury for granted and think of it as almost a right at the cost of everyone. Unfortunately, you are correct and we are fucked.

  • kelfro

    Do you consider all of the tour buses that bring all of your favorite bands to NYC to be wasteful?

    • http://allmetalresource.com Matthew Grant Anson

      At least they carpool :D

      • Howie

        Haha, well played.

  • ACoffinShip

    Two points: The first being that, when cast in comparison to the history of the world, not running the daily risk of being eaten by a bear is rather luxurious. I don’t think casting the argument in that light is particularly effective although I generally agree with the rest of what you’re saying.

    More importantly though, us sitting around with our thumbs up our asses until we run out of oil somewhere down the line, while the most likely scenario, is a terrible idea. If anything is actually going to be done about the American car culture it’s going to have to happen at the federal level or at the very least be heavily subsidized by the feds.

    Put simply, our infrastructure sucks. You CAN’T very well live without a car in most of America. There’s no infrastructure for it. What you’re calling a luxury is essentially a necessity unless you can find a low paying shit job in your tiny ass backwater town. Because the bus passes through every two hours (and not at all on weekends) and turns a 45 minute car ride into an hour and a half journey. And this is in that bastion of progressive idealism that is northern California.

    If America’s going to do anything about its oil dependency it’s going to take voting. Volunteering. Accepting that your taxes may actually have to go up a tic to pay for a new service. Because it ain’t gonna happen on its own. The free market will not provide.

    Oh, and I’m saying this as someone who loves his fucking car.

    • KC

      The infrastructure thing is very true. Where I live is a small town that has no public transportation system, so if I want to go somewhere I pretty much have to drive my car. Not to mention I work 45 minutes worth of DRIVING from my house, out of town, up the interstate, I have to drive to work. Now if I lived in a more metropolitan area with an actual transportation system I’d probably use that because it just seems more convenient, less stress from road rage and what not.

      That being said, yeah I get that its destroying our planet and all, but honestly I don’t give a shit. The way I look at it is that its not going to happen in my lifetime, so I’m not terribly concerned with it, if that makes me a horrible person, oh well.

  • trence75

    Great article! But dont think i’ll be riding my bike 17 miles to work anytime soon…. ah, if only I lived in the big city

    • huntermc

      Nothing like riding your bike to work in the summer in a dress shirt, tie, and polyester slacks, and arriving drenched in sweat.

  • shane gillis

    It’s a nice idea. But until you’ve lived in a shit hole city where there’s no public transportation, you really can’t understand what it’s like for many of us. My wife works on one end of the city while I work on the other. We live close enough where she could ride a bike, except she has to drop our child off at daycare. He’s still a little young to be on a bike with my wife, who can’t ride one for shit anyway. Seriously, she wreck last week in a wide open parking lot. I wouldn’t be able to ride a bike because we just live too far away from my job, and I pick up our son from daycare. More importantly, he’s a rather sickly child who we have to take to the doctor regularly. Even if we had public transportation, I’d fucking hate being at their mercy for when I have to get him to a doctor quickly. We try to conserve as much as we can, but it’s really just not that simple. I do agree it’s a luxury. But when it comes to the well being of my family, it’s a fucking necessity. I wish I lived in NYC. I’ve looked into it and it’s just not possible unless I replace Joey in Anthrax (it could happen, except I can’t sing, but…anyway). Yeah, it’s a wonderful thought, and I would love to see us less dependent on oil. I wish every city was laid out the way NYC is so that we could walk everywhere. It’s just not so. And of course anyone can move, but sometimes that’s harder than giving up oil. Having defended my personal reasons for my family needing a car, I will still say I’m not happy about that at all. I hate it. I fucking hate a lot about this life. I try to make changes where i can, but for the most part, the things I can’t change just depress me. Thank God for fucking music! Happy Thanksgiving everyone.

    • http://www.metalsucks.net Vince Neilstein

      Well, that’s exactly what I’m saying, Shane. “a shit hole city where there’s no public transportation” is the norm, and as you pointed out, that’s a huge problem for most folks. This country’s infrastructure and living habits need serious change. And as someone else pointed out, our government definitely needs to get involved via legislation that encourages better public transportation to be built and homes closer to urban centers.

      -VN

    • http://confrontingevilyoudread.wordpress.com loganarchy

      SACRIFICE THE CHILD

      • http://www.facebook.com/people/Faux-King-Christoph/1567502385 Faux King Christoph

        best comment ive seen on metalsucks thus far

  • Homelessviking

    I’ve never owned a car; I walk/bike/bus everywhere when I’m home in Portland (great public transportation and extremely biker friendly) or away at OSU. Just about the only time I’ve been in a car in the past year is when I’m hitching a ride to or from home and school.

  • Matt S

    Millions of people crammed into a tiny area making up one megalopolis city? that doesn’t sound terribly feasable, or desirable. If I wanted political opinions I wouldn’t come to a fucking music site. Stick to reporting about music.

    • Sparta

      ^ this.

  • http://tyrannyoftradition.wordpress.com/ Keith Spillett

    I like when you guys go off of the metal stuff from time to time. Excellent article.

  • trence75

    Shane has to drive to band practice on tuesdays.

    • shane gillis

      Me on I-65 hauling my guitar, amp, pedals, etc. on a bike. That’s fucking metal.

      • cougar party

        Also, alpha as fuck.

        • http://www.facebook.com/people/Austin-Pearl-Nutter/1418565949 Austin Pearl Nutter

          Fuck yeah, son. I’ll get one of those strollers that hook behind a bike that little kids ride in and put my SVT in there.

  • Budda Bubba

    I’m 22 and don’t even know how to drive. I guess I might as well keep it that way.

    • Beauzaque

      27 here. Being a complete manchild is awesome.

  • cougar party

    “The worst part is that it is wholly avoidable, but everyone insists on having their house in the burbs or countryside that’s isolated from anything useful within walking distance and too spread out to make public transportation a viable option.”

    Vince, one counter point to your argument is that people live in the suburbs not because they enjoy commuting everyday, but because it is often the most affordable place to buy a home, or raise children. Not to mention a lot of urban areas are simply unsafe.

    I live in Portland and living downtown or near downtown is way too expensive for the average joe. Sure, you might find a decent apartment to rent for a fair price (like I did), but raising a family? Good luck finding a house under 400,000 within the city limits.

    Personally, I can walk to a lot of places and try to conserve gas when I can, but it just isn’t feasible for many people.

    Good article though. I agree with most of it.

  • trence75

    When you get ran over and die, i’ll ride my bike down I-65 and get all your shit. Thats fuckin metal

  • KFBR392

    So the way people in NYC/Brooklyn/Bronx live (as far as environment goes) should be a blueprint? How many trees are there in those areas combined? 40? There are more gas-guzzling vehicles traveling NYC a day than anywhere I can think of. Just because city folk don’t drive cars everywhere doesn’t mean the city itself should be deemed the means of prospectus to follow. I see more scumbag city people dragging themselves up and down Madison Ave wearing fur coats/hats/shoes/boots/gloves/etc, diamond jewelry some poor kids parent in Africa had to go through hell to find, than anywhere else I’ve been in the US. I’m sure its fun/entertaining/convenient to live in a city, but I think we’re all evenly contributing to the demise of our existence.

    We have a fuck of a lot more problems as human beings than oil consumption, that of which need to be delved into and repaired long before we can do any good for the World.

    I recommend watching Collapse w/ Michael Ruppert.

    • kelfro

      Sad thing is that many New Yorkers are pretentious enough that they do believe they are the blueprint for how society should exist.

  • http://misterbooze.blogspot.com Mister Booze

    I’m gonna post this graphic everywhere until the end of time:

    http://graphics8.nytimes.com/images/2011/02/28/business/28oil-gfx/28oil-gfx-popup.jpg

  • The Big One

    Suck it Vince.

    There is no oil shortage.

    • huntermc

      No, there isn’t one now – the higher gas prices are a result of oil speculators trading barrels and driving the price up. But there is a finite supply of oil on the planet and at the current rate of consumption it’s not going to last another 100 years. Of course, the current rate of consumption doesn’t mean shit because as the population increases and the third world nations become further industrialized, the rate of oil usage is going to increase exponentially.

  • deathcore blows cock

    I would just like to say any one who dose not belive climate change is happing is fucking stupid i hate it when people try to make climate into political issue.

    • JB

      ITS ALL HAPPING

  • HorizonsOfChaos

    I love how every year on earth day people feel like they need to get up on their soapbox and proclaim how everyone else should be living like they’re some kind of expert.

  • Mike Buffer

    cars aren’t neccesarily the problem here. obviously its the oil. companies need to start making SERIOUS investments in alternative fuel sources and they need to stop fucking worrying about making profits on the oil monopoly. the US would as a whole would be in a lot better shape if we didnt need to rely on oil for everything and that could help restore us as the dominant country in the world. also if this technology is ever pioneered or whatever it will probably just be whored by some corporation trying to make big bucks on it. what they should do is share it with as many people as possible so we dont all fucking die. the end.

  • Kuranes

    Blaming individuals who drive is not the answer. I live in San Diego, and here (as well as most places that aren’t NYC) zoning laws prevent residential and business areas from occupying the same areas. My drive to work is about 30 minutes in traffic, or about 15 minutes with no traffic. If I lose my job I may have to find a job that’s farther away or else get a job bagging groceries down the street and take an 80% pay cut. And I own my house so moving closer to where my hypothetical new job happens to be is not necessarily practical. I spent a lot of time looking for a fuel efficient car, but I have a large family so driving around in a Prius is also not possible unless I want to have some kids strapped to the outside of the vehicle.

    Conservative pundits keep bringing up something Obama’s energy secretary Steven Chu said a few years ago: “somehow we have to figure out how to boost the price of gasoline to the levels in Europe”. That’s obviously going to get some people riled up, but it’s true that a) gas is a non-renewable, environmentally destructive energy source and b) as long as it’s cheaper than the alternatives, the general public will continue to support its use. Only when it gets too expensive and stays that way for long enough will other energy sources become more attractive, and the good news is that alternative energy is really in its infancy as far as the technology is concerned – it will only get cheaper the more widespread it gets.

    • http://www.metalsucks.net Vince Neilstein

      Yes, the government via zoning laws is definitely a big problem in this argument that I didn’t even touch on. The government (or our local governments) needs to do its part in encouraging the mixed-use zoning that makes car-less life possible. I didn’t mean to imply “ANYONE WHO DRIVES IS EVIL!” just to point out that our culture — including individuals, and our government — is stuck on driving, and that is a problem.

      Right on about the price issue.

      -VN

  • yeah you

    If you all didn’t have to open your eyes to wake up in the morning you would be a little lazy even just to do that. Fuck off, People of Glorious Western Civilized World. Seriously. Put the blame on anything you want, but in the end, you are going to be the first to suffer from the consequences of your irresponsibility.

    • http://www.metalsucks.net Vince Neilstein

      +1

      -VN

      • yeah you

        I am glad you agree with me, Vince, but I have to admit I am a little hypocritical on this one.
        I mean, I think everyone is, after all. You can’t just reject all this stuff and stay away from doing harm. I am really trying to lower my personal (destuctive) impact on nature and, basically, on Earth itself, but even so I have to confess it is damn hard saying no to certain things that I know for a fact they fall into the box I myself would label “reckless-not-caring-harm-doing-pleasure-only”. But you have to see it is fucking hard to say no – especially when all the media is all about promoting consumption and stuff. Very fucking hard. That being said, I am surprised day by day how little people care about such things (even though there is a growing number of environment-awareness campaigns). I am at least trying to do something, even if that’s as little as flattening beer cans before throwing them out so less garbage be produced… but many, many people don’t even think about doing anything like that because they feel it is not their job to do those things or that it doesn’t matter whether they do it or not because others will do it anyway so their decison won’t make a difference either way. And what’s really sad that this kinda ignorance-is-bliss-like behaviour starts as early as ignoring the little things like this so most people wouldn’t once in their lives consider doing more… like sacrificing their everyday comfort of sitting in a motherfuckin car when they go to the grocery shop two blocks away to buy fucking bubble gums.
        I am not proud of how I live but one thing is for sure. I would choose a more natural (and that implies “more difficult”) life any day over this stupid plastic-and-concrete environment. And it will probably be less difficult for people like me to adapt to different circumstances when the time comes (because it WILL come eventually). If you don’t find any other reason to make a difference and be aware of the environment, at least try to appeal to your survival instincts: you see, in 30-50 years there will be no cars you could use and I’m sure you don’t particularly want your lives to depend on that fact.
        On the other hand, if I’m wrong, and there will be still vehicles to ride, I’m pretty sure they will operate with some other resource that’s useful for no other purpose but one: to exploit Mother Earth just a little more; because those kind of materials are easier to find – and no one will go that extra mile it would take to find a solution that would both be working for our purposes and be good (or at least not directly harmful) for this tortured planet…

  • Kill Yourself

    Humans should all kill themselves. Lets start with the crazies on the far right and the far left.

  • colbow

    besides.. it might sound crazy but what’s all the worrying about cars and stuff? I mean, what’s all the hurryin’? It’s hard to picture but nothing really would change if there were no cars and no other ways of fast transport. Do you happen to know the story of Ali Baba and the 40 thieves? If every door is marked, not one is marked, really, because they all look the same, there is no difference. Similarly, if no one can transport fast, then no one is going to get there slower so basically there is no difference! Medieval people could manage just fine without all this stuff, and we consider ourselves way better than the people of those times, so why couldn’t we adjust to a slower, calmer way of life?

    • http://www.facebook.com/people/Dave-Colbert/535041444 Dave Colbert

      Totally agreed

    • http://www.facebook.com/people/Dave-Colbert/535041444 Dave Colbert

      Come to Minneapolis! We have the light rail, excellent public transportation and the number one bike community in the U.S.

  • Ulversatile

    i cant wait to suffer for my lack of caring about hippie bullshit.

    …still waiting.

  • PatrickSTL

    Industrial civilization cannot be maintained in the long run. We will have 9 billion people by 2040, and we are living unsustainably. Fisheries are in collapse, ecosystems are being destroyed, and probably the silent killer that doesn’t get much media attention is our acidification of the ocean. Planktons, the bottom of the food chain, levels are decreasing at an alarming rate. If we have a dead ocean, nothing will be able to survive. Globalized agriculture (and some argue agriculture in general) is unsustainable. Factory farms are unsustainable. We have totally fucked things up. There used to be a balance. We are commiting ecocide.

    Solutions?

    No idea, but all of us denying the truth sure won’t help.

    • Hyperkulturemia

      It always makes me laugh when these naive tards go proselytizing about green initiatives and lifestyle revamps which are pretty much tantamount to pissing in the wind in the grand scheme.

      I agree with you man. Unfortunately there is no solution to fixing something which never worked in the first place. Society as a whole is inherently unsustainable, yet every is so hung up on their creature comforts to admit it. The hunter-gatherer lifestyle worked for 200 thousand years until it was jacked by a bunch of greedy farmers 12 centuries ago. It would still be around today if it wasn’t for this fact. Do you know why? Cuz it worked. I’m starting to feel like Cassandra from Greek mythology whenever I try to tell people this.

      • Hyperkulturemia

        Sorry, I meant 12 millenniums ago, but the argument’s still valid.

        Not that anyone will pay this any attention…

  • ZF

    You know, i fucking hate having to drive an hour to work everyday or to have to drive an hour to see my friends (which is much more important to me than work), but without this luxury (and i totally agree it’s a luxury) i literally would not be able to see my friends, or go to work and make the money that i hate having to make to keep myself fed and sheltered. I want to, in fact, get rid of my car, but if i did so i could no longer see my friends who live much too far away. Besides that theres nowhere in the shit town i live in that i can make a decent enough pay to pay rent. Its really fucking sad and i truly despise it. And im definitely seeking a way out.

    Also, trying to take a band on tour would be awful if we all had to take bikes! And the vicious cycle begins again. To have a vehicle or to not have a vehicle, what the fuck is one to do?

  • CrestalMyth

    Not a single Devin Townsend reference in the comments thus far. A refreshing change.

  • Taintraker

    Oil has actually been shown to be a renewable resource, but “The Man” is suppressing the info. Not saying we shouldn’t be better stewards of the earth, but every side of an argument lies by deed or omission.

    http://www.sciencedaily.com/releases/2009/09/090910084259.htm

  • Ron Deuce

    My solution is to get the fuck out of here. This country has become so consumer driven, it’s gotten to the point where people are not even consciously aware that they are contributing to their own demise. Sorry but an overwhelming percentage of the population is retarded. But it’s not their fault, they just don’t know any better. They eat what they are fed by the media and politicians while they try to move along in life. They never stop to wonder why they can never get ahead because they are so wrapped up in their family, TV. text messaging, Justin Bieber and any other number of assorted distractions.

    It would be nice if our elected officals could get their acts together and make a conscious effort to create a high speed rail system(which by the way, we have the technology to do so because Europe and China already have them in place). But they cannot be counted on for anything because they all serve the same masters. Republicrat, Democran, One Party System. We are all fucked, that’s why I want out.

    • http://voltronfutura.tumblr.com Voltron Futura

      I’m pretty sure this country has always been consumer driven.

  • Barry Convex

    So what you’re saying is that America should become Mega-City One from Judge Dredd?

  • buster poindexter

    I dig your taste in music, but this argument is some narrow minded bullshit. People driving is not the problem. For 99.999999% of Americans, it’s unavoidable. Did I seriously read a comment in which you say that because a dude and his wife work on opposite ends of the city, that living habits need to change!!?? Get real! And another saying how cities need more public transport. Sure, that’s great for a big city, but not realistic for everywhere else! The fact is we need more efficient vehicles, much more than whats being called efficient these days. The technology has been around for years and years but oil men and governments keep it from changing. There is nothing YOU can do to save the world. Don’t think riding a bike is going to save the fucking ice caps. If you can make small changes, that is great, but don’t demonize people that aren’t able to. Because until China gets on your bandwagon, the earth is fucked no matter what we change.

  • mapko

    10 years of oil left, i heard…

  • Dean

    Perhaps if symptoms stopped being treated as whole problems, we might actually make some progress.

    The entire world should be on a one-child policy. Scream about rights all you bloody want, but the right of adults to procreate freely is now in dire conflict with the rights of Human beings to be free of starvation and disease. One of these rights needs to be given up. And not just for a little while. We are talking a century at minimum. It’s a very simple step-process: more Humans equals more demand equals more environmental devastation.

    The calls to live like luddites even when this is physically impossible for some (oddly enough, I can almost breathe carbon monoxide from the source, but get general reactions from certain grass types, go figure) are misplaced. Even if we all lived in caves and lived solely by the fruits of our own labours, a planet of this size with six billion residents is going to see thousands of daily deaths from starvation. It was seeing frequent starvation deaths with half that number.

    Start a movement about the advancement of birth control and telling organisations like the Catholic church to cut it the fukk out already, and I will be right behind it. But try to pressure me into giving up things that may in fact be essential to sustain my very existence, and you lose me completely. It really is that simple.