Cinemetal

Mutiny Within Release Anti-Piracy Video

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Metal Injection has premiered Mutiny Within’s video for “Embers,” the first single from their forthcoming album, Synchronicity — but it’s not your run-of-the-mill metal clip. The song doesn’t even begin until nearly ninety seconds in the video, but the preamble isn’t part of a narrative. Instead, it’s various statistics about how commonplace illegal downloading has become, and what the costs of that illegal downloading have been.

Perhaps most provocatively, at one point, the logo of Roadrunner Records appears — Roadrunner, of course, being Mutiny Within’s former label, which laid off a significant number of its staffers this year. The label eventually dropped MW, and vocalist Chris Clancy left the group because “After 4 years of working almost every day with the band, the reality is I’ve earned $100 in all that time.” The group subsequently broke-up last year, and reformed this year; Synchronicity will be an independent release.

According to Metal Injection, the video is the first of a collaboration “with Tommy Jones (the studio) in a brand new anti-piracy movement called Industry Embers.” I’ll be curious to see how the band’s fans react. There are people who get really pissy if you even so much as suggest that illegal downloading is bad. But clearly, record labels are still important.

Watch the video below, then weigh in with your thoughts in the comments section. If you dig the song, you can download it here.

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