Kvelertak’s New Video is Gruesome as F*ck

My first reaction to Kvelertak’s new video for the song “Månelyst” (“Bright Moon”) was to think it’s really fucking gory, in an over-the-top slasher pic kind of way, which of course is fantastic. My second reaction was to think, “But what have all these killings got to do with one another?” Then I read director Fredrik Hana’s quote about the video and realized that the horror-style schizophrenia was kind of the point:

I wanted to make a video that didn’t have any repetitious elements. I wanted to get as far away as possible from the kind of videos that has two, maybe three unique elements on constant circulation. Also, I totally dig horror films, always have, so I wanted to make something that showed my unconditional love for the genre. Working with this particular band just makes me want to go all the way.

The video premiered yesterday via Invisible Oranges, and you can watch it below. New album Meir is out now and you can stream it at Stereogum.