Amon Amarth’s Johan Hegg Named New Celebrity Spokesman for Under Armour
Well, this is certainly a surprise!
Although the athletic wear company Under Armour usually uses athletes as their celebrity spokespeople, they have just endorsed a musician for the first time — and that musician is Amon Amarth vocalist Johan Hegg.
I don’t know if someone at Under Armour is a metal fan or they’re taking a page from the Scion playbook or what… but good for Hegg, I say. I hope he’s making a mint!
Here’s Under Armour’s first print ad to feature Hegg: