Iron Maiden to Release Another Beer, “Hallowed” Belgian-Inspired Brew
Of all the metal bands to release branded beers over the past few years — Anthrax, Killswitch Engage, Deftones, Motorhead, Megadeth, Behemoth (x3) and many, many others — the one that’s had by far the most staying power has been Iron Maiden’s “Trooper.” I’ve spotted it in metal venues and non-metal bars alike the world over, and I just learned it’s sold over 15 million bottles since its launch in 2013, no small feat. I’ve had the beer a few times — it’s alright — but it seems to have a certain appeal beyond the brew itself that people are really into.
Iron Maiden will now try and capitalize upon Trooper’s success by introducing a new beer, “Hallowed,” a Belgian-style brew created in conjunction once again with the Robinsons brewery in England.
Explains Maiden frontman Bruce Dickinson:
“What makes this brew pretty special is that we’re adopting a Belgian yeast for the first time. I’m a big fan of Belgian beers, so I jumped at the chance to brew my own. While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it’s as much a way of life as it is a drink. We’ve tried to bottle that philosophy in Hallowed, albeit with a British twist.”
Hallowed clocks in at 6.0% ABV, will be sold in a 330ml bottle, and will be available starting in October of this year for only four months in a limited run. Smart move of Robinsons to test the waters with a limited run — if the beer sells well, they can always brew more.