ALL TOO EASY
Monday, April 12th, 2010 at 10:30am by Antonin Skullia Esq.The Wall Street Journal is reporting that Gene Simmons has finally gotten into the insurance business. Chaim Witz has been exploring new and exciting ways to slap the KISS logo on any and all products for the last three decades, and at this point, his marketing and merchandising efforts have long since jumped the shark. I could come up with something witty, but that would just be a waste of time. Honestly, I’m curious why it took him so long to finally get involved in this market.
Mr. Simmons’s new group, Cool Springs Life Equity Strategy, was launched last month to tap into a lucrative demographic: entertainers, sports stars and other people with a net worth of $20 million or more who need a life-insurance policy of $10 million or greater. The firm’s founders, who include David R. Carpenter, formerly of insurance powerhouse Transamerica, believe there is big opportunity to sell jumbo insurance policies to rich people.
Yes, undoubtedly there is.











