PLAYTHROUGH VIDEOS ARE THE FUTURE (NOW); JUST ASK KEITH MERROW
Thursday, February 24th, 2011 at 12:00pm by Vince NeilsteinIn decades past, musicians and bands lay shrouded behind a curtain of secrecy; music videos brought fans a little closer to their idols, but for the most part band members were still completely mysterious individuals whose mystique was part of their appeal. Even the music videos often added to a band’s mystique. All this changed, of course, with the Internet; all of a sudden fans had instant access to every aspect of their favorite band’s lives through constant updates about studio progress, tour blogs, Tweets, Facebook posts from band members’ personal profiles and instant access to music at any time (the latter of which we really take for granted already).
For younger metalheads who were in their teens during the MySpace era, it must be hard to imagine that once upon a time we did not know what the members of our favorites bands were doing at any given moment, and oftentimes didn’t even know what they looked like. We had to wait for a live show to come around to our area once every two or three years, or at best hope that MTV would decide to play their music video when we happened to be watching. If we were lucky our favorite magazine that we punked down hard-earned bucks for would have a feature where we could learn precious information about a band.
To me nothing is more emblematic of this shift, the transparency of the modern musician, than the current trend of “playthrough” videos.













