
This is a really long post and I apologize in advance. I’ve tried to edit it down and this is as short as I can make it without sacrificing any of the points I’m trying to drive home. Sorry.
I got home last night around 11:30 pm, and to my surprise and delight, Chimaira’s Mark Hunter was STILL GOING on his tweeting tear (new topics of discussion include the very depressing realities of touring in a van versus paying for a bus, and how a band’s road crew can sometimes make more money than the band itself does), continuing to answer HUNDREDS of fans’ questions on all facets of the music business, and pulling yet even more industry insiders, like DevilDriver’s Dez Fafara, into the mix. In fact, Hunter was still going as of about 3 a.m. EST this morning, hours after I’d finally hit the sack, and literally just as I started typing this, I noticed that he is now awake and at it again. And I would like to re-emphasize the amazingness of this conversation. Not only should you be following Mark on Twitter, but you should also read this really, really incredible interview that Metal Insider published earlier today on the whole topic — not only is it another nice summation of much of what Hunter has been discussing, but it goes into even greater depth on many of these topics.
ANYWAY, my contribution to this ongoing discussion was to express surprise that no one had brought up the topic of publicists yet; Mark promptly did address the topic (and discusses it a little more in the aforementioned Metal Insider interview), and I’m going to publish his thoughts after the jump. But I also want to take some time and express my own thoughts on the important role publicists play in this industry. ‘Cause, as I said on Twitter last night, your band does not need to be signed to have a publicist, and, yes, if you can afford one, a good PR rep is totally worth having.
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