MORE ON 360 DEALS: WHY THE “INDUSTRY” IS NECESSARY
Friday, November 6th, 2009 at 12:30pm by Vince Neilstein
Seems my post about Earache’s 360 deal with Gama Bomb has set off quite a controversy. It inspired The Blogronaut (aka Sacha Dunable) to write a lengthy missive about why he thinks 360 deals aren’t worth it for musicians. That article in turn inspired The Austerity Program’s Justin Foley to leave a doozy of a response in the comments. At the heart of the matter, it seems, is whether record labels really have any value to bands now that “getting the record in stores” isn’t an issue, and if they do have value, what it is. Justin’s comment is damn brilliant and more or less exactly how I would’ve responded, so I’ll just re-post the whole thing here and offer a brief addition afterwards. Here goes:
Labels will continue to offer a few things.
First, they’ll act as tastemakers. Given the lower barriers for entry [i.e. cheap recording rigs / Garageband. -Ed.], more and more people are saying “fuck it, I want to be in a band”. Even with the ease of sharing and finding out about new music, the signal to noise ratio is low enough that bands need help connecting with their intended audience. When people know that they like the music a label puts out, they’ll naturally pay attention to a new affiliated act.
Second, while it’s easier to market and record music, it is still more expensive and time consuming to do it right rather than just do it. Labels should develop the marketing expertise to know where to spend money on a particular act. Maybe your money isn’t best spent on a Metalsucks banner ad, maybe it is. How do you know? (Note: the “you” here isn’t directed at the post’s author.)







Live Nation, one of the big, mega-conglomerate concert promoters in the U.S., is offering a stupidly enticing deal to concertgoers for the rest of 2009: for a limited time only, fans can buy The Live Nation Club Passport for $49.99, All-In and No Fees, to see every eligible show at Live Nation clubs in their city for the rest of the year. This is such a good deal that even if you only plan on going to two or three metal shows for the remainder of 2009 you’ll be getting your money’s worth.
We’ve covered industry pundit Bob Lefsetz in this space before (most famously 
I imagine that when the members of, say, Daath get together for rehearsal, no one expects to be paid for said rehearsal. They’re all dudes who are friends – some of them even grew up together, if I’m not mistaken – and it’s not like they’re making squillions of dollars playing metal. Rehearsal, then, has to be viewed as an investment – get better as a band, put on a good show for the crowd, and, knock on wood, your band will get bigger and the money will come.
It’s always sad to see any metal label, let alone a reputable one, bite the dust. But you can’t say SPV didn’t have it coming. SPV put out plenty of quality records over the years, but it seems like recently we received in inordinately high amount of promos from head-scratchingly obscure European bands on SPV; I’m thinking, “these make you guys money? ok then…” After all, it is a business.
Not quite as interesting as
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