WHEN DID HIGH ON FIRE GET SO BIG?
Thursday, April 29th, 2010 at 1:30pm by Vince Neilstein
In a recent editorial on Invisible Oranges, Cosmo Lee (and yes, it was actually Cosmo who wrote this one… I triple-checked!) used the recent success of High on Fire as a case study to discuss why metal fans hate it when their favorite bands become successful. Cosmo posits three theories and they’re all on point (as usual), but I’ll let you check out Invisible Oranges for that because that’s not really what I’d like to discuss today. I’d like to explore when the fuck High on Fire suddenly became such a big deal.
I’ve never been a huge High on Fire fan, but I haven’t got anything against the band. To me they’ve always been a sweet bonus, that band that’s opening on tour with a bigger, cooler band — “Ah, nice, High on Fire’s on that tour… cool, we get to see Matt Pike rock the fuck out with his shirt off!” — but they didn’t really warrant much attention individually. No doubt, the band has a rich history (hi Sleep) and had a core of die-hard fans, but by and large they lived in the underground. They were always that band that were either a) supporting a bigger band, or b) playing in small, cramped sweaty bars.
There’s a ton of hype around their new album Snakes for the Divine which had a HUGE first week with almost 9k copies sold but, by and large, isn’t all that different from their past work. All of a sudden they’re on the cover of Decibel right out of the gate, with a snake-adorned Matt Pike wearing more makeup than a 50 year-old stripper. And they’re on their own headlining tour of decent-sized legit venues, selling them out across the country. Make no mistake about it; like Cosmo points out, High on Fire are a big band now. They’re in the mainstream metal consciousness.
So when did this sudden transformation happen?






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