In addition to the stuff we get in the mail and in our inboxes from record labels and publicists, we’re constantly inundated with request from unsigned band to check out their band and review their material on the site. Nothing wrong with this — personally I love sorting through them to find that one diamond in the rough. But I have to say, these bands’ pitches range from perfectly respectful to downright idiotic.

Several weeks ago “Mike” emailed us asking advice for how his friend’s metal band, talented but discouraged due to lack of recognition, could get themselves on the track to success. It’s a question we get frequently. Inspired by perhaps a bit too much coffee, I responded with a lengthy missive about what unsigned bands should and shouldn’t do, covering everything from recording to shows to press to everything in between. Below I’ve reprinted the email I sent Mike with a few minor edits. My hope is that bands can use this as some sort of a guide to get themselves on the right track. With lots of hard work, you will be noticed! And if not, well, time to perhaps consider that career in burger-flipping.

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