WITHIN THE RUINS: “VERSUS” THE VIDEO > “VERSUS” THE SONG
Tuesday, April 26th, 2011 at 2:00pm by Axl RosenbergWithin the Ruins’ new video, for the track “Versus” (which we actually premiered here at MetalSucks), was directed by David Brodsky. Which means a lot of thought and care went into its creation, and its a notch or ten above the usual garbage that passes for metal videos these days (Heavy Blog is Heavy, where I first saw the clip, notes that “Surprisingly for this day and age, it’s not a bland warehouse video.”).
It also means that this is the rare instance where I like the video better than I like the song.
I know our own Dave Mustein digs Within the Ruins and I respect his opinion, but… sorry, this band just ain’t for me. I can’t tell them apart from any number of their peers. In fact, I keep getting them confused with Wretched, which isn’t a terrific sign for either band.
ANYWAY, check out the clip and then side with either Mr. Mustein or myself in the comments section below. But really I’m right and you know it.
-AR










Saying your metal band’s got “The Bloodiest Music Video Ever” is kind of like saying your metal band’s new album is the most br00tal, pummeling, and best work to date; it’s certainly possible but we hear that shit all the time, and mostly it ends up being a load of crap. So if your label sends out a press release declaring you’ve got the absolute bloodiest video of all time and you even go so far as to register 
Say what you will about Victory Records – and chances are you have, even if you’re in a band that was once on Victory – but it’s hard to find a label with a better sense of marketing and a better understanding of its audience. Its lasting success can of course be attributed to its decision to move away from the buzz cuts ‘n’ bros hardcore on which the label was initially focused and releasing albums of mutated ‘core (post-hardcore, metalcore and later deathcore) and fringe genres that the hardcore kids could grasp on to (third wave ska, indie rock, emo, etc.). A label that can run an ad on MTV2 for Hawthorne Heights, Aiden, and Silverstein one minute and another for BTBAM, Darkest Hour, and Emmure the next is one dedicated to survival, even in an increasingly splintered music climate.