IS ATREYU’S MAJOR LABEL RECORD DEAL IN ITS DEATH THROES?
Atreyu’s got a new video for the song “Doomsday,” an appropriately named track for how their label Hollywood Records must feel about the band right now — because the video is of the real live footage / tour footage variety. You know, images of the band performing live (actual live footage, not fake-live footage filmed for the music video’s sake), shots of road signs on the highway, time-lapse photography of the crew setting up the stage — in short, footage that they already had that could be easily clipped together to make a video on the cheap.
Tour footage videos are usually reserved for bands who aren’t selling well, as a last ditch attempt to make something happen — or, in rare circumstances, when a record is doing so well and has already had so many singles that it doesn’t matter what’s in the video (see Buckcherry’s 15 for a good example of this; something like six singles!). Unfortunately for Atreyu, they fall into the former category. As of Nov. 7, they’d sold 115,711 copies of Lead Sails, Paper Anchor, which would be huge on their old label label Victory but is a big money-loser for a major label.
Hey, at least the bassist has a fucking wicked beard to show for it.