Black Collar Workers

THIS IS HOW YOU PROMOTE A NEW BAND

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Forget record labels, expensive music videos, fancy photo shoots or physical distribution… just come up with an interesting idea to make people pay attention to you and they might just like what they hear. Don’t bother trying to hit the mass populace over the head via carpet-bombing marketing tactics; gain credibility as a trusted source for reliable material and you’ll make a fan for life.

I sound like Bob fucking Lefsetz. But that’s exactly what Trondheim, Norway based Miksha have done with their viral video tribute to late TV sales guru Billy Mays. Everything is well done; the acting, the subtitles, playing the music for just long enough… it’s a quality production through and through. Because I was watching the video while the music was playing, I listened to a band I may not have paid attention to before… and it worked! Miksha’s music is quality, just like this video. Next time I see their name mentioned on a blog or in a press release, I’ll definitely read more.

Watch the video below.

-VN

[Thanks: longtime MS reader / Miksha bassist and vocalist “fritz”]

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