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Amon Amarth’s Johan Hegg Named New Celebrity Spokesman for Under Armour


Well, this is certainly a surprise!

Although the athletic wear company Under Armour usually uses athletes as their celebrity spokespeople, they have just endorsed a musician for the first time — and that musician is Amon Amarth vocalist Johan Hegg.

I don’t know if someone at Under Armour is a metal fan or they’re taking a page from the Scion playbook or what… but good for Hegg, I say.  I hope he’s making a mint!

Here’s Under Armour’s first print ad to feature Hegg:

Johan Hegg Under Armour

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