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What Happens When You Run The Atlas Moth’s New Album Under Water?

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Photography by Hank Pearl Model: Precious Little Layout and magic by Ryan Clark for Invisible Creature
Photography by Hank Pearl
Model: Precious Little
Layout and magic by Ryan Clark for Invisible Creature

Update, 9:15 a.m., May 13, 2014: The Atlas Moth’s Stavros Giannopoulos tells us that once the cover dries, it reverts to the original white image, and you can wet it/change the images as many times as you like. So there’s no need to buy multiple copies after all! SWEET! Original story follows below…

The reason to get excited about The Atlas Moth’s new album, Old Believer, is because (duh) it contains awesome music. Still, as far as gimmicks to help move some extra units go, this is a pretty cool one: the band had previously announced that “The 2nd half of the cover is revealed once you add water to it,” and now Profound Lore’s Chris Bruni has released the below video demonstrating just how that works. It’s pretty rad, although I guess it means you’ll hafta buy two copies if you want to keep one with the original album art. But there are worse problems to have. Remember, every time you buy an album by The Atlas Moth, an angel gets its wings and burns a pile of Emmure CDs. 

The Old Believer comes out June 10 on Profound Lore. 

[via The PRP]

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