Enlarge Photo Credit: Sam McGuire

Poppy’s Next Album Will Be a Metal Record


When pop star Poppy dropped a new single and video last week, “Concrete,” and announced she’d signed to Sumerian Records, I wondered aloud whether all that meant she’d be taking her music in a decidedly more metal direction in the future. Together with the runaway success of “X,” the lone metal track on her 2018 dance-pop affair Am I a Girl?, and the standalone collaboration with Fever 333, “Scary Mask,” things certainly seem to be trending that way.

And now she’s confirmed it: in an interview with NME at this past weekend’s Reading Festival, Poppy revealed that her next album is already complete, will be coming out later this year, and that “it’s even heavier than my last.” “Some are calling it metal,” she continues, “but I’m calling it post-genre.”

The singer said that she was listening to a lot of “heavier music” like Nine Inch Nails and Rob Zombie while she was recording Am I a Girl?, which directly inspired “X.” Since then, who she refers to as “we” — presumably her and producer Titanic Sinclair (née Corey Mixter) — decided to take things in a permanently heavier direction.

Elsewhere in the chat, Poppy talks about partying with Marilyn Manson at his birthday party, which she said “is what you would have imagined it to be.”

Watch the NME chat below. Poppy will be on tour with Bring Me the Horizon in the States this fall and will headline the U.K. next year.

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