Korn Crack the Billboard Top 10 (Again) with The Nothing
Y’all have had Korn’s latest offering, The Nothing, for almost a week now, so at this point, I imagine, you’ve made up your mind as to the album’s quality (you can get my take here). But regardless of what you thought of the album’s creative quality, this much is clear: Korn are still mad popular… although maybe quite not as popular as they once were.
Take it from Billboard:
“Korn collects its 14th Billboard 200 top 10 album, as ‘The Nothing’ debuts at No. 8 with 33,000 equivalent album units earned (of which 29,000 were in album sales). Korn ties Van Halen for the fifth-most top 10s on the chart among rock bands; ahead of them: The Rolling Stones, with 37, The Beatles (32), Dave Matthews Band (16) and Santana (16).”
This is a noticeable 42% drop from the first week sales for Korn’s last album, 2016’s The Serenity of Suffering. That record debuted at number 4, with 57,000 units sold, 55,000 of which were pure album sales… which was actually an improvement over 2013’s The Paradigm shift, which sold about 46,000 units in its first week of release.
So even though it’s pretty standard these days for bands to sell a little less with each subsequent album — dunno if you’ve heard, but the record biz ain’t what it used to be! — the initial sales for The Nothing do suggest that fans were less enthusiastic about it than some of the group’s other recent releases. As to why that is, I couldn’t tell you.
Feel free to speculate in the comments section below.