Deftones Reveal New Album Artwork and Release Date via Giant L.A. Billboard
I gotta hand it to the Deftones: I’m really enjoying this decidedly old school marketing campaign they’re utilizing to tease details about their forthcoming album. Even if I’m not on the front lines doing the sleuthing myself, it’s been fun to follow!
So: after a number of clues in recent days including cryptic updates to their official website, brief video teasers and new lyric animations on Spotify’s visualizers — on songs whose first letters spell out the new album name, Ohms (accidentally leaked in an interview by Chino Moreno himself earlier this summer) — the band’s latest stunt finds them venturing out into the physical world.
The fun started yesterday with a new video containing some numerical coordinates:
Those coordinates point to a giant billboard in the Los Angeles area. That billboard contains a crop of the digital face image that appeared on Deftones’ official website earlier this week along with “09_25_20,” matching the suspected release date previously discovered in the website’s source code:
“This is our time / _we devour the days ahead” also appears on the billboard. Likely a lyric? Too soon to say.
What will today bring in Deftonesland? A new song, perhaps, or one last teaser before a single tomorrow?