Iron Maiden Think You’re Too Dumb to Tell Between Their Merch and a Lingerie Line


Copyright law is a confusing behemoth and I’m mostly qualified to report on metal drama, but this one seems a little absurd. Heavy metal institution Iron Maiden are taking action to block the copyright for a new US brand that will sell bras, panties, corsets, shapewear and lingerie. The reason? The new brand is called Maiden Wear.

Last week, Iron Maiden submitted a filing with the US Trademark Trial and Appeal Board, citing that Maiden Wear’s name is “confusingly similar in appearance and connotation to opposer’s Iron Maiden mark.”

From the filing:

“The dominant term in applicant’s Maiden Wear mark is Maiden and therefore the mark is confusingly similar in appearance and connotation to opposer’s Iron Maiden mark.

“Moreover, the goods set forth in the Maiden Wear application are related to or the same as goods covered by the Iron Maiden registration and/or for which opposer has acquired common law rights in the United States.

“Thus, applicant’s Maiden Wear mark, when used in connection with the goods described in the Maiden Wear application, is likely to deceive or cause consumer confusion or mistake among members of the public and potential purchasers as to the source, sponsorship or composition of applicant’s goods in relation to opposer’s goods. Such confusion will damage opposer and injure its reputation in the trade and with the public”.

The Iron Maiden store is selling boxers—not exactly the same thing as lingerie or shapewear, but Bruce Dickinson has been known to hate fun. As Consequence points out, women’s underwear company Maidenform—which has existed since 1922, far longer than Iron Maiden—has never had an issue with the band before.

Iron Maiden kick off a lengthy tour later this month.

MAY 28            ARENA STOZICE, LJUBLJANA                                  SLOVENIA *
MAY 30            O2 ARENA, PRAGUE                                                 CZECH REPUBLIC *
MAY 31            O2 ARENA, PRAGUE                                                 CZECH REPUBLIC *
JUN 3               NOKIA ARENA, TAMPERE                                         FINLAND **
JUN 4               NOKIA ARENA, TAMPERE                                          FINLAND *
JUN 7               KOENGEN, BERGEN                                                  NORWAY *
JUN 9               SWEDEN ROCK FESTIVAL, SOLVESBORG              SWEDEN *
JUN 13              TAURON ARENA, KRAKOW                                      POLAND *
JUN 14              TAURON ARENA, KRAKOW                                      POLAND *
JUN 17              HELLFEST, CLISSON                                                FRANCE
JUN 19              HALLENSTADION, ZURICH                                      SWITZERLAND *
JUN 21              ZAG ARENA, HANNOVER                                         GERMANY *
JUN 24              3 ARENA, DUBLIN                                                       IRELAND **
JUN 26              OVO HYDRO, GLASGOW                                           SCOTLAND **
JUN 28              FIRST DIRECT ARENA, LEEDS                                  ENGLAND **
JUN 30               AO ARENA, MANCHESTER                                       ENGLAND **
JUL 03               MOTORPOINT ARENA, NOTTINGHAM                      ENGLAND **
JUL 04               UTILITA ARENA, BIRMINGHAM                                  ENGLAND **
JUL 07               O2 ARENA, LONDON                                                  ENGLAND **
JUL 08               O2 ARENA, LONDON                                                  ENGLAND *
JUL 11               ZIGGO DOME, AMSTERDAM                                 THE NETHERLANDS *
JUL 13               SPORTPALEIS, ANTWERP                                        BELGIUM *
JUL 18              PALAU SANT JORDI, BARCELONA                           SPAIN *
JUL 20              ESTADIO ENRIQUE ROCA, MURCIA                        SPAIN *
JUL 22              BIZKAIA ARENA BEC, BILBAO                                  SPAIN *
JUL 25              WESTFALENHALLE, DORTMUND                            GERMANY *
JUL 26              WESTFALENHALLE, DORTMUND                            GERMANY **
JUL 29              FESTHALLE, FRANKFURT                                        GERMANY *
JUL 31              OLYMPIAHALLE, MUNICH                                         GERMANY *
AUG 1               OLYMPIAHALLE, MUNICH                                        GERMANY **
AUG 2-5            WACKEN OPEN AIR FESTIVAL                                GERMANY
* The Raven Age support
** Lord Of The Lost support                  
SEPT 30            ROGERS PLACE, EDMONTON                             CANADA
OCT 2               ROGERS ARENA, VANCOUVER                            CANADA
OCT 6               POWER TRIP, COACHELLA                                   USA

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