Enlarge Photo by Travis Shinn

Machine Head Release 360-Degree VR Live Video for “Imperium”


So far I’ve yet to be taken by the 360-degree music video trend. I find they’re cool to play around with for a minute or so, but then the gimmick wears off and I either 1) Go on about my business in another tab while leaving the song on in the background, or 2) Close it out.

But I’m digging the approach Machine Head and Immersive VR Limited have taken on a new 360-degree live clip for the band’s classic Through the Ashes of Empires album opener “Imperium.” The video cycles around several cameras — behind the drummer, mounted on the front of the stage on each side, the balcony — each of which allow you to scroll around a full 360 degrees. But the best view of all comes from right inside the pit, where it seems like an actual human braved the madness to capture footage. When the song kicks in the crowd loses it, and you can see all 360 degrees of pure mayhem.

Watch below. Are you into the 360-degree video thing in general, or not so much?

Also: MetalSucks has deemed Machine Head frontman Robb Flynn The 24th Most Important Person in Metal in our latest meaningless countdown list. Go on and argue about it.

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