“FEAR CAMPAIGN” VIDEO: A THOUGHTFUL REVIEW FROM A PERSON WHO MAKES RECKLESS ACCUSATIONS ABOUT DINO CAZARES EATING BABIES

Wednesday, February 3rd, 2010 at 10:17am by

Somone is inevitably going to read the critique I am about to write of Fear Factory’s new video, “Fear Campaign,” and write off everything I say as the ramblings of a Jew who is overly sensitive about the use of Nazi imagery. If you are that person, congratulations, you’re an imbecile and I think you’d be much more comfortable reading this website instead.

Now, onto the video…

I understand the point that Fear Factory and directors Ian McFarland and Mike Pecci are trying to make about the ways politicians and fascists use fear to control the masses. It’s not a subtle point to anyone over the age of about ten or eleven. But it’s a theme we’ve seen expressed many times throughout metal’s history, and I’m not opposed to someone reiterating it yet again.

But why the fuck would you put Burton C. Bell in a Nazi uniform… and swap out the Nazi swastika for Fear Factory’s logo? For that matter, why would you include Fear Factory’s logo amongst all the other horrible “subliminal” imagery? It seems as though the band is trying to tell you to be afraid of Fear Factory. And unless you were a baby, why would you ever fear Fear Factory? For that matter, why would the band want you to fear them? Their concerts would be awfully empty if everyone was scared of the band.

There’s no reasonable answer to these questions other than “Someone tried to make something that they thought looked cool without taking twenty seconds to think about its actual meaning.” I don’t think the use of Nazi imagery is offensive, and I certainly don’t think FF are Nazi sympathizers – his name is Dino fucking Cazares, so that would be ludicrous. I just think that absolutely zero thought went into this decision. Either that, or Fear Factory are Carlos Mencia fans and we have to forgive them, for they know not how to tie their shoes. DUN-DUH-DUH!

Anyway, rant over. Here’s the video. The song sounds like every other fucking Fear Factory song you’ve ever heard.

-AR

  • Geekbeater

    I am on the fence about this song. Its OK and the video is meh. Bored with the same FF riff over several records.

  • hi my name is mark

    Tell us how you really feel about Fear Factory.

  • http://www.myspace.com/1033metal Jackson

    I like FF but found the song and video rather boring

  • TallNerdGuy

    As I was watching that, all I could think of was Brian Posehn’s video for “Metal By Numbers” when the file footage of war plays on the TV and he starts yelling “You’re the news!”

  • bucketochicken

    I like(d) FF, but I think it’s pretty safe to assume that neither Dino nor Burton can boast a long list of academic credentials beyond high school (or GED).

  • http://www.facebook.com/people/Dru-Morrison/1641060092 Dru Morrison

    Can anyone actually watch Cazares play guitar without laughing? I can’t stop looking at how awkward the guitar looks while resting on the dudes GUT!!!

  • Patrick

    That this band is on the cover of the new Decibel is surprising. I read their reviews and they hate anything that sounds like this. I can’t see how this band is relevent. This sounds very tired, uninspired, and it’s boring. And the vocals are more nu-metal then anything else.

  • Facebook User

    Mechanize is the first FF album I’ve liked in something like 12 years.

  • http://dcmetalreview.wordpress.com/ Dan-O

    I’m always on the fence with FF. Sometimes, I really enjoy the style, and other times I can’t stand it. It was the the latter that found me watching this video.

  • Skeletonwitchcraft

    mechanize is great. i think its their best since demanufacture.

    video was a bit of a let down. not a fan of videos that changes angles 100 times a minuite.

  • rv

    http://www.metalsucks.net/2010/02/03/mechanize-a-thoughtful-review-from-a-person-who-actually-understands-fear-factory/

    I was going to write a lengthy response to you Axl, but your co-worker wrote a solid review of the album and pretty much sums up how I feel about the “new” Fear Factory.

    Soul of a New Machine, Demanufacture and Obsolete are fantastic albums (Demanufacture being their best album and that will not change IMO). Concrete is raw as hell but it’s still a cool album. The rest are pretty weak and I never listened to them more than once through.

    I do not entirely agree with what you wrote about the video really but that doesn’t matter. We are all allowed opinions though. Love the site overall though. You are now on blabbermouth status where I check each site 5 times a day ahha.

  • http://www.twitter.com/stabitha Stabitha

    Only thing I have to add is that it’s not entirely a Nazi uniform. The elements are there, totally. But the collar is a Catholic priest’s. I think they were going with pieces of uniforms of forces that oppress.

  • musicalsnob

    i fully understand what axl rosenberg is saying when he says that what ever he says will be written off as race driven or even as bad as being pegged as the guy who “plays the race card”.

    course these tactics are often used just to quash any persepectives regarding “issues”, or for some people they just are too lazy to deal with histories and fail to see how signifigant they are to our existence today. then there are those people who feel that we should all just get along and forget the past, live in the now.

    how i know this is that i run into these attitudes with coworkers and fellow students, when discussions fall on native americans( im native american), i for one have alot of oppinions on this matter, but for some, my message is often overlooked because they think and they feel that with what ever i say is biased and is out the window. i fully understand that yea people are biased, but when a topic is discussed there should be an oppurtunity for all perspectives to be heard, if all perspectives aren’t heard then whats the point, nothing new is learned and there is no room for progression from moving away from ignorance.

    now back to what this article started with, people already have thier mind made up of certain people and this gets in the way of them to have a open mind to learn something newor to even listen to others, then they want to peg and label somebody to tottally discredit anything they say, regarding the “issues” that have the power to divide the masses.

  • lordassenfroth

    the only thing in this article that didnt come off as blah blah blah blah blah is the part when he states “The song sounds like every other fucking Fear Factory song you’ve ever heard.” which i think is a good point.

  • permafrost

    That’s pretty fucking good. Reminds me of an updated ’80′s industrial music video. I am totally down with this.

  • http://www.hibernum.net hibernum

    Some of the riffs sound like every other Fear Factory riff, especially the main verse riff. And the bridge. But some of the other riffs sound a bit fresh for FF, like the intro riff which sounds thrashier. And blast beats are thrown in. Not bad, but it is still a bit…meh. Also, Dino guitar solo? I know he’s done them before but never in FF.

    So yeah, music videos are annoying and this one is also. Some of the riffs sound like generic FF, some of them sound fresh. Dunno. I wish it was a song about iphones or something. Come on guys!

  • http://DarkTwinCities.com devil

    I liked their first album when it came out. And the De/Remanufacture albums were pretty good too. Once they teamed up with Front Line Assembly’s Rhys Fulber they managed to “manufacture” a sound that was actually really friggin’ cool. Unfortunately they completely wasted it on tired, big dumb metal. Then they managed to up the dumb factor with call-and-response jock metal. I don’t think much of this band. They seem like a bunch of idiots who happened to stumble on a killer sound and then had no idea what to do with it.

    The drumming on this track is pretty damn good. And at least it sounds like old guys trying to make a “return to form.” But, in the end, it’s still just big dumb metal.

  • dr schwine-hoot

    Think the point was to get a reaction out of people, just like this article. LOL! Its to get people talking, it worked.

  • Karl 10

    Its kinda of funny that FF get called out for Nazi imagery yet I havent seen any articles about Manson doing it live or Slayer putting it on all there merch. Hell, I have a Slayer t-shirt that looks like a dead Nazi crawling out of a grave with the Slayer logo.

  • Brandon Moore

    Why do Metal videos have to be so silly.

  • Andy Synn

    On the topic of the logo issue…

    I “THINK” (capitals and quotes there people) that previous press and interviews stated that the term Fear Factory, whilst the band’s name, was also representative of the fear creating aspects of tyranny… so whilst the band was called Fear Factory, they are not themselves a fear factory, if that makes sense?

    In that respect adding the logo to the military insignia makes more sense as the point is to fear thought control (the fear factory) and not the band Fear Factory.

    Although, as you said, it’s pretty dumb to not realise that (if that is the point they are trying to make) it’s going to get almost entirely lost due to the confusing nature of their logo/name/concept triptych.

  • Ryan

    “And unless you were a baby, why would you ever fear Fear Factory? ”

    I lol’d so hard

  • http://ihatejade.com/?id=1japi3153329oacnd59ftmp5ve6x2l jesus on the dashboard

    Is his name pronounced deeno or dino(saur) cazares cuz i read deeno

    • Hammer_Smashed_Hurtt

      Its pronounced’; he’ll eat your fucking child if you disrespect him again!!

    • SonOF

      hahaah at HSH, and it’s DEENO like the motherfucking pet on the Flintstones.

  • wolfface

    Get over it. The wardrobe in the video just provides shock value. He’s also dressed as a priest along with being dressed as a Nazi. Maybe it goes along with the whole video theme. Fear is a conformity weapon. Just like fear of being labeled an anti-Semite.

  • mike

    I think the MS guys forget to realize how influential Fear Factory are, and that Demanufacture is a classic metal album.

  • ITTOA666

    sounds like a more repetitive version of the haunted with boring vocals and a singer with a necklace fetish.

  • http://www.facebook.com/people/Fritz-Pettersen/536945538 Fritz Pettersen

    Worst vocalist ever to sell over 1 million albums.

  • Lybrium

    Axl, you messed up big time.

    Here is the ridiculously simple answer to those questions:

    As you said, the video is alluding to using fear to control, using fear to gain power, using fear to start a war…and so on. As the name of the band is FEAR FACTORY, it should be pretty obvious to you why they would replace a nazi armband with one sporting the “band logo”.

    The reason you missed that, is that you are so used to seeing and hearing “Fear Factory” for the last 15 years, that you see their name as a “Logo” now, instead of two words that have a very simple meaning and allusion.

    One more time in case you missed it: the oppressors run a >>>>>FEAR FACTORY<<<<<

    If their name was Gognok, then you would be right, it's ironic that you mentioned a lack of subtlety! pwned

  • Pablo

    Good, but this is the Burton C. Bell band. How much face time did he have in the video compared to the rest of the band? He has run the show all along and when he has a temper tantrum the band breaks up, or in his words “reorganizes” or whatever. I have a lot of respect and awe for Gene’s drumming, but it my opinion it drowns out the rest of the playing on the album. Ray never did that. This might be one of their best albums ever, but it came 10 years too late. The world moved on.

  • SonOF

    I like Fear Factory’s music a lot, as I mentioned in the other positive FF post, but I do think their lyrical content is BEYOND overdone. How many songs can they have about: robots/machine taking over and killing all the humans or making them slaves, FEAR being BAAAD, Religion being BAAD, Government/Police State taking over our rights, some combination of the above themes. Seriously. We get it.

  • http://www.facebook.com/people/David-Hoefer/25511007 David Hoefer

    When Burton screams “Mind killing, restricting/Fear is the enemy on my path” I get chills.

  • Xan Kriegor

    Nothing you say matters to us
    Fuck you

    Sow your seeds of ignorance
    You cyberparasite
    Seems you’ll, say most anything to stab
    Me with your lies

    You are a virus spreading disease
    Your life is so sad spreading lies of me

    Reap what you sow
    Your words are shit