Periphery’s Video for “Atropos” is a Strange, AI-Fueled Spectacle
We’re a month out from the release of Periphery’s next studio effort, Periphery V: Djent is Not a Genre, and the progressive metal mainstays have released the third single and accompanying music video for the track “Atropos.”
Featuring AI-generated imagery from the Los Angeles-based creative agency Race Service, the video’s got some pretty wild visuals. Sadly, the continued use of AI anything will be the death of us all, but at least for now we get some cool looking art and music videos.
Periphery frontman Spencer Soleto said “Atropos” was a special track on the album thanks to the way it flows.
“The feel of ‘Atropos’ features a push and pull between pretty/melodic and dark/chaotic sections,” explains Spencer Sotelo. “That g“The feel of ‘Atropos’ features a push and pull between pretty/melodic and dark/chaotic sections.“That gave me the idea to write about a person who lives, and leans into, a completely superficial lifestyle, and the destructive aftermath of what doing so brings about, not just in that person’s life, but in the world around them. I think the video captures the lyrical essence in its visuals really well, and I’m excited for everyone to enjoy it along with the song.”ave me the idea to write about a person who lives, and leans into, a completely superficial lifestyle, and the destructive aftermath of what doing so brings about, not just in that person’s life, but in the world around them. I think the video captures the lyrical essence in its visuals really well, and I’m excited for everyone to enjoy it along with the song.”
Having had his studio help create the video, Race Service Executive Producer and Creative Director Rod Chong said the process of making this music video was fun, since the song decries the threat of AI on humanity.
“’Atropos’ delves into a surreal world of darkness with a mix of live action and A.I. processed visuals, motion GFX. The irony of using A.I. to bring a music video about A.I. to life is not lost on us. Our aim was to portray humanity’s media fixation, even amidst a war-torn world, as a new form of deity emerges and gains control over us. A captivating and hypnotic result.”
You can check out the video below, as well as check their upcoming tour with Underoath next month.
Oh and their album Periphery V: Djent is Not a Genre will release on March 10 via 3Dot Recordings, though you can preorder that bad boy today.
Periphery tour dates (with Underoath):
March 3 Silver Spring, MD The Fillmore
March 4 Stroudsburg, PA The Sherman Theater
March 5 Huntington, NY The Paramount
March 7 Indianapolis, IN Egyptian Room
March 8 Pittsburgh, PA Roxian Theatre
March 10 East Moline, IL The Rust Belt
March 11 Milwaukee, WI The Eagles Club
March 13 Grand Rapids, MI GLC Live at 20 Monroe
March 14 St. Louis, MO The Pageant
March 15 Kansas City, MO The Uptown Theater
March 17 Wichita, KS The Cotilion
March 18 Denver, CO The Ogden Theatre
March 20 Boise, ID Revolution
March 21 Portland, OR The Roseland Theater
March 23 Wheatland, CA Hard Rock Live Sacramento
March 24 Anaheim, CA House of Blues
March 25 Las Vegas, NV Brooklyn Bowl
March 26 San Diego, CA SOMA
March 27 Tucson, AZ The Rialto Theatre
March 29 Albuquerque, NM The El Rey Theatre
March 31 Oklahoma City, OK The Diamond Ballroom
April 1 Little Rock, AR The Hall
April 2 Nashville, TN Marathon Music Works