• Axl Rosenberg

Cosmo Lee at Invisible Oranges called the below commercial, for next month’s Brainsqueeze Fest, “the best ad I’ve ever seen for anything,” and it’s hard to argue with him. The spot is clever, funny, understand its target audience, and, oh yeah, small detail, makes it clear what it’s selling long before the product logo actually appears on screen. (Although, truth be told, it’s so damn good that even if it turned out to be an ad for Garnier Fructis, or Axe Body Spray, or Maximum Douche, or any other number of products, I probably would have purchased that item.)

I suspect that at least some of the ad’s success stems from the fact that it is truly DIY — it was made, in part, by musicians and indie label peeps involved with the fest. So its creators actually have a passion for what they’re selling, as opposed to some Madison Avenue executive whose attitude is ostensibly, “We’re being paid to shill for this product that no one actually needs and that doesn’t really do anything, so let’s not-so-subtly tell the viewer that his or her life sucks and will cease sucking only when they buy this useless piece of shit.” You should head over to Invisible Oranges to learn all the ins and outs of who did what — but I will tell you that the ten year old is MetalSucks’ favorite prepubescent blogger. No, I don’t mean Ziltoid.

Ads like this one can exist today because television is no longer required for broadcasting. That’s the good news. The bad news is, I don’t think this spot will ever actually run on T.V. But holy shit, it would be awesome if it did.

Brainsqueeze Fest takes place October 8 and 9 Oakland. The line-up is pretty killer, and includes Municipal Waste, Cannabis Corpse, Toxic Holocaust, Ghoul, and more. Get details and tickets here.


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