Type O Negative Celebrate World Goth Day with a Trippy AI-Generated Video
Like it or not, more bands are using artificial intelligence to generate new content, including music videos. And while that may be a little problematic from a “artists should be paid,” “DEY TOOK ARE JERBS” standpoint, it’s great for new stuff from a defunct band.
Earlier today, Type O Negative dropped a music video for “Halloween In Heaven” in celebration of World Goth Day. Originally written in honor of Dimebag Darrell, the video features some of rock and metal’s most prominent (but deceased) icons of all time. Along with Dimebag, the clip features the likes of John Bonham, John Entwistle, Bon Scott, Randy Rhoads, Jimi Hendrix, John Lennon, George Harrison, Jim Morrison, Elvis, and the late Type O Negative frontman Peter Steele.
Speaking on the new video and use of AI tech, drummer Johnny Kelly offered a terse, yet humorous response.
“An artificial intelligence video for an artificially intelligent band!”
The video was created by Twisted Hooves Studio, which has been known to do videos for bands in the past. Corinne Larre, who created this particular video, elaborated on what went into it.
“When Nuclear Blast asked me to make this video using artificial intelligence, I was eager to explore the thousand possibilities offered by this new technology. I ended up using a combination of two platforms: one that generated images and the other transforming said images into video.
“The lyrics left the field open to a lot of experimentation, leading to this universe both eerie and kitsch, which I hope pays homage to the band. The real challenge was the integration of legendary artists into this imagery. It’s hard to explain to the A.I. the small details that make them unique as humans. In the end, hundreds, even thousands of iterations must have been made for this video!
“As an artist, I think it is necessary to remain humble when using artificial intelligence as the topic has quite rightly caused some ethical debate in the creative world. In my opinion, these creations should not be seen as artistic works in their own right, but as the first steps of a technology that will revolutionize audiovisual creation in the coming years.”
As previously reported, the band put out a remastered and reissued 3LP version of Dead Again last fall. Earlier this month, they put out a 2LP version in a number of vinyl variants. And that version comes with 10 live tracks.