SO APPARENTLY MTV THINKS THEY’RE GOING TO PLAY MUSIC VIDEOS AGAIN
Tuesday, November 11th, 2008 at 5:30pm by Vince Neilstein
The whole idea of a TV station called Music Television that doesn’t play music is completely ridiculous; nevertheless, this has been the reality of MTV pretty much since the late ‘90s. Forgive me if I’m slightly behind the times as I don’t have a TV, but apparently there’s a new channel called MTV Music (yes, folks, welcome to the Department of Redundancy Department: That’s “Music Television Music.”) that specializes in playing music videos. Is this not completely fucking ridiculous? [I realized post-publishing that this is solely a website, not a TV channel. Read on, as most of my points still stand. -Ed.]
Dear MTV: NEWSBREAK! It’s called YouTube, assholes! And it’s got just about every video ever, plus tons of live, unreleased and otherwise unofficial stuff you’d never air. The idea of a TV station being relevant to music in 2008 is about as good as the idea of traveling to California… by horse and buggy. You’re hopelessly out of date. Especially for metal. Deal with it.
Anyway… said new(ish) channel has launched an ad campaign that attempts to invoke ’80s and ‘90s nostalgia — in anyone that was alive and watched the original MTV when they still played videos — by bringing back the classic modified-MTV-logo theme retrofitted with band imagery sure to invoke just that nostalgia. This includes some of our favorite heavies, notably Metallica (above), as well as Guns N’ Roses, Nine Inch Nails and Stone Temple Pilots, pictured after the jump.
Yes, there’s a Dire Straits one too, thank God, for anyone old enough to remember them (or at least anyone privy to the bazillions of Top-100 countdowns of which they were always #1 until Nirvana-nostalgia kicked in).
I guess if I owned a TV or didn’t have the Internet I’d actually care. Alas.
-VN
[All screen caps are taken from http://www.mtvmusic.com/.]
AH FUCK! I was wondering why i got such a good deal on that buggy. Dire Straits is a good band.
On the other hand, it actually works and the quality is really good. If you want a fucked up version of some live song recorded with someone’s cell phone, youtube is perfect. For anything other than that this thing’s surprisingly good.
I remember when they came out with MTV2, which only played videos…for about a year!
I may be wrong, but I’m pretty sure MTV Music is just a website they are trying to bill as the Hulu of music videos. There is no new TV channel. They already have a channel that plays videos called MTV Hits.
I went on to the site with hope. It would be kind of cool for a musicvideo-only website similar to youtube but with better video quality and most of all sound quality (since some youtube have such poor quality I often have to turn the sound way up and then get blasted when I click on to another video), so I went to the search bar and put in Brother Von Doom just to see how it played, but it wasn’t on there. OK, they’re a semi-obscure pretty new band. I searched Dillinger Escape plan. Again nothing. So I searched Mastodon, they’re signed to Warner for god sakes, but still nothing. So I put in Slayer, and amazingly I got nothing. Nothing for slayer? This sites a joke.
This message is also brought to you by the Redundancy Department of Redundancy, which is a separate department but does the same thing…
This website will not tolerate redundancy on this website.
MTV’s been a joke for years now. Nothing they do can possibly redeem themselves.
It’s pathetic to me that mtv is still called mtv, they stopped having much of anything to do with music years ago. Then they brought us those jackasses on Jackass or do I have to say retards to highlight my disdain. Whoever is in charge over there should be shot in the nuts and forced to watch Viva la Bam for eternity. Mtv is a joke, a bad joke.
Does anyone remember MTVX? Now that channel was the shit but it didn’t last too long.
Yes, this is quite a joke. I thought the site would have more catalog shit but it doesn’t.
And I think that last ad is actually supposed to be a visual of the Flaming Lips’ “She Don’t Use Jelly” (since ’she’ in the song uses vasaline on her toast or something like that). You know, to hook in those wacky indie kids….
daria and beavis and butt-head were fucking awesome
Perhaps MTV Music will be running the ballpark music at Los Angeles Angels of Anaheim games. Okay, I guess the redundancy only occurs if you translate it out to The Angels Angels of Anaheim…
six months later…. Real world vs. Road Rules
Or anything just as gay like making the band season 12 with P Diddy’s sister in law
I was actually there for the first few years of MTV. Guys, it’s ALWAYS sucked.
Thanks to Youtube, I don’t have to worry about MTV “airing music videos again”. I can filter out the crap and watch the good stuff.
MTV hasn’t been worth a fuck for over a decade, ever since they ended Beavis and Butt-head in 1997.
not that it really matters, but i think the last one may be refering to “She don’t use Jelly” by The Flaming Lips – “she don’t use jelly, she uses vaseline”
MTV SUCKS, PLAY VIDEOS 24/7, FROM 1970′S,1980′S,1990′S & NOTHING FROM THE 2000′S… MTV, IF YOU WANT TO AIR CRAP SHOWS 24/7, START A NEW NETWORK, CALLED CRAPTV…
Mike, San Jose, CA
I was a teenager when MTV was first televised! It blew everyone over! It probably could compare to the way Wii has addicted everyone today. What made MTV so great was the intriguing and innovating new bands. It played everything all jumbled up into one playlist. They had the best five VJs and the interviews they had with the bands was the greatest! MTV can never compare to what it was because the music can no longer be revolutionary or take a bold step to be different. The need to sell records by the music industry has overshadowed what made MTV so great. One style, one sound, one format is what you get today. You might as well be counting sheep, so turn off the imposter MTV and catch up on some Z’s.