SO APPARENTLY MTV THINKS THEY’RE GOING TO PLAY MUSIC VIDEOS AGAIN

The whole idea of a TV station called Music Television that doesn’t play music is completely ridiculous; nevertheless, this has been the reality of MTV pretty much since the late ‘90s. Forgive me if I’m slightly behind the times as I don’t have a TV, but apparently there’s a new channel called MTV Music (yes, folks, welcome to the Department of Redundancy Department: That’s “Music Television Music.”) that specializes in playing music videos. Is this not completely fucking ridiculous? [I realized post-publishing that this is solely a website, not a TV channel. Read on, as most of my points still stand. -Ed.]

Dear MTV: NEWSBREAK! It’s called YouTube, assholes! And it’s got just about every video ever, plus tons of live, unreleased and otherwise unofficial stuff you’d never air. The idea of a TV station being relevant to music in 2008 is about as good as the idea of traveling to California… by horse and buggy. You’re hopelessly out of date. Especially for metal. Deal with it.

Anyway… said new(ish) channel has launched an ad campaign that attempts to invoke ’80s and ‘90s nostalgia — in anyone that was alive and watched the original MTV when they still played videos — by bringing back the classic modified-MTV-logo theme retrofitted with band imagery sure to invoke just that nostalgia. This includes some of our favorite heavies, notably Metallica (above), as well as Guns N’ Roses, Nine Inch Nails and Stone Temple Pilots, pictured after the jump.

Yes, there’s a Dire Straits one too, thank God, for anyone old enough to remember them (or at least anyone privy to the bazillions of Top-100 countdowns of which they were always #1 until Nirvana-nostalgia kicked in).

I guess if I owned a TV or didn’t have the Internet I’d actually care. Alas.

-VN

[All screen caps are taken from http://www.mtvmusic.com/.]