Electric Wizard Debut New Video For “See You In Hell”
I’m not the world’s biggest Electric Wizard fan, but I am not feeling the new video for their latest track “See You In Hell.” It does nothing. It really doesn’t do anything, and I mean that seriously: I don’t see any form of intent other than to be a seven minute visual. It doesn’t focus in on a player’s particular talents, it doesn’t tell a story, it’s not an experiment in costuming or design, it doesn’t even make the band look cool: they don’t appear like they’re having fun at all, and the drummer, Simon Poole, looks like he has no idea what’s going on.
Look, I get it: not all music videos have to be miniature art films, but the band could’ve at least done something to serve a function outside of simply being a video — especially when it’s seven minutes long. A lot of videos tell a story, a lot of videos exist just for fun, many are showing off a band’s talents and their skill, and plenty are to just show off the band in general, but this one does none of those things. It’s just got these guys on a stage playing music with a skull that turns into a woman in the background. They seem bored and it makes me bored.
Electric Wizard’s new album Wizard Bloody Wizard is out November 10th via Witchfinder/Spinefarm records; you can pre-order it here and you can check out some of their new merch here (the patches aren’t bad).
Check out “See You In Hell” below.