Cinemetal

IN THIS MOMENT’S VIDEO FOR “FOREVER” IS PURTY

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David Brodsky videos are usually full of the kind of fucked-up imagery we’re accustomed to in the metal world – zombies, blood-thirsty beasts, patricide, population-leveling plagues, bats flying out of people’s mouths, scary old dudes licking young women in bondage gear, Devin Townsend in a tuxedo, etc. – so the fact that the video he just directed for In This Moment, “Forever,” is so sun-shiney is, at a glance, kind of a shock.

But Brodksy has what Hollywood types call “range,” and these visuals completely fit the song. And I know for a fact that Brodsky wants nothing more than to create an honorable cinematic representation of whatever band he’s working with at the moment (pun not intended), something that will satisfy the artist and their fans alike. Also, this video really, really makes me wanna go to the beach.

Century will release In This Moment’s new album, The Dream, next week.

-AR

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