Machine Head’s Robb Flynn Loves Spotify, “Will Never Buy Another Physical CD Again”
Machine Head’s Robb Flynn has re-ignited his long-running but recently dormant series of journal entries on the band’s official website, and his most recent entry — in which he talks about the future of Machine Head, the record industry, his love of Spotify, and the viability (or lack thereof) of the album format — is a doozy. Check out the meat of the controversial journal entry below:
No immediate tour plans, but we will officially begin writing this week or next. No one has really sat down and discussed where we’d like to go in depth, but we have talked about shorter songs (LOL). The last Ten Ton Hammer show we did in London really got us thinking about cool, short songs. In particular, “Postmortem” by Slayer seemed to really get our blood flowing. We all talked about it afterward, how they managed to squeeze so many AWESOME riffs into 3 minutes and 28 seconds is just freakin’ mind-boggling (or as our drum tech Mudbilly says, “mind-bottling”). “Everlong” and “Sad Statue” were also cool nuggets of shortness (videos of us covering those songs are up on YouTube, check ’em out). Phil has told me he has some riffs, McClain e-mailed some cool riffs, I have some pretty awesome riffs tuned down to F that I’m stoked on… so, who knows where it’s all going yet, but it’s definitely starting to bubble. Can’t really tell where it’s all gonna end up, you can’t really plan that out, but that’s some of what we’ve been bouncing around.
In other news, we’ve successfully finished our recording contract with Roadrunner and are currently free agents. It’s an exciting time for us right now, the world is our oyster and we can dictate a lot of fair terms in exchange for our art. There’s been a lot of talk as to what we should and/or shouldn’t do; the music business has changed dramatically since the last deal we signed for “Through The Ashes” back in 2003 (let alone our first deal in 1993), and what we’re looking for in a deal here in 2013 is different.
I used to be a staunch believer that the world isn’t waiting for a quickly-delivered Machine Head album, they’re just waiting for a great Machine Head album. And while I still believe that, in the 10 years between TTAOE, TB, and UTL, the world stopped caring as much about great “albums”. People want great songs, and while great albums are appreciated, they don’t mean what they used to. People have been burned by too many lousy CD’s / albums / downloads. I know I have (the new Muse record blows, I LOVE that band, but the last 2 have been pretty meh).
Plus, if you’re making music these days, there’s a hell of a lot of chatter to cut through between Facebook, Twitter, gaming, movies, Instagram, YouTube, social everything, mobile everything… listening to an album front to back ain’t what it used to be. Songs resonate more, it’s easier to get to the point. I don’t even want to listen to most albums all the way through anymore, most have too many songs / are too damn long. Gimme “Paranoid” ANY DAY – 41 minutes, 8 songs (one of which is a drum solo!), a masterpiece. Gimme “Moving Pictures” – 39 minutes, 7 songs, PERFECT!! Remember when Slayer’s “Reign In Blood” was so short you could squeeze the whole album on one side of a cassette?! The official Def Jam cassette had the whole album repeated on side 2 cause it’s 29 minutes!! People were up in arms, they actually felt ripped off.
Today, it’s regarded as a masterpiece.
Is anyone saying “man, I wish ‘Reign In Blood’ had 9 more songs”?
We don’t need 19 songs and 72 minutes of music on a CD. And where would you even getmost CD’s nowadays? Between my iPhone, iTunes, and Spotify, I just download or stream it, it’s too easy. I can say without a shred of doubt that I will never buy another physical CD again. Ever. I have found so many new bands on iTunes and Spotify (I use the $9-a-month Premium version) it is absolutely incredible. The entire history of recorded music is at your fingertips, at all times. Sure, there are a few holdouts, but they’ll be on board within the year. Even Metallica just hopped on the Spotify train. The world has gone streaming. It’s just too easy. Hell, I’ve found more new AND old bands on YouTube just surfing around than I ever have going to a record store.
And so we as a band ask ourselves a lot of unique questions about what we should do. I am absolutely not interested in selling CD’s first week of release for $16, $17 or $18 dollars/euros/pounds. I’m not interested in selling CD’s at all frankly, though I realize people still buy and appreciate them… but hey, change is inevitable, especially in this business. Just like cassettes became obsolete, just like CD longboxes became obsolete. I remember when people were pissed that we didn’t offer vinyl for “The More Things Change…”, and then really pissed when we didn’t offer cassettes for “The Burning Red”, and I mean PISSED about those cassettes! Does anyone miss cassettes now? Hell no.
And as I write this I’m thinking – as I’m sure many of you are – just how counterproductive the things I’m saying are. I mean, Machine Head are in the business of selling CD’s right? But at the same time, we’re in the business of making music, for people to listen to, however they want to. We find ways to generate money to pay back the people who loaned us the money to record, to re-invest in our band, to make better records, to put on better light shows, to bring better sound systems, to keep the lights on at Machine Head, to live our lives, so that we can make more music. We don’t want to get in bed with a bunch of corporate sponsors, we’ve already dabbled in that and it’s a nightmare, worse than the record companies. Who knows, maybe we’ll end up signing with a traditional record company after all, because there is A LOT of stuff that we’re just not interested in doing. Maybe we do something radical instead, I’ve heard a lot of great things about these Kickstarter projects, Amanda Palmer in particular has done amazing…
I don’t know where I’m even going with this. It’s part vent, part ramble, part trying-to-figure-it-out-as-I’m-typing. But in saying that, let me put it out to you: How do YOU want Machine Head’s music? Do YOU want a CD? Do YOU want a Spotify stream? Do YOU want the ease of an iTunes download? Do YOU want vinyl with that digital download? Do YOU want a new/different configuration no one has thought about/offered? A guitar that plays the whole record through a USB plug? A calendar-sized booklet with nothing but a download code?
Write me at [email protected], post on our FB page, Tweet it to me, post a Blabbermouth comment, I’ll read it all.
Because to me, it’s all about making the best music we can, about striving to be better than the rest, not just good, but absolutely bad fucking ass. Making something so powerful, it can’t help but be heard. And frankly, that’s all that matters. The rest will sort itself out.
It’s awesome to see a musician in the metal world with as high a profile as Flynn praising the merits of Spotify and other streaming services like it. His perspective as a well-known artist without a record contract carries a whole lot more weight than the mixed bag of opinions we’ve gotten thus far from bands who are tied into deals. Of course, as he acknowledges, plenty of metal fans still buy CDs and digital downloads, and those together comprise most of a band’s income from recorded music (touring is a separate matter). It’ll be interesting to see if Machine Head sign another traditional record deal, and, if so, how Flynn’s tune changes (if at all). It’s easy to preach the death of the album format when you don’t owe anything to anyone, but when a label has just lent you several tens of thousands of dollars and selling pieces of plastic is the best method of them earning that money back… it’d be hard not to feel the weight of that debt and encourage fans to purchase albums.
There is one area I disagree with Flynn: that metalheads are not interested in albums any more. Metal, moreso than many other genres, is an album-driven format and fans still love getting into the groove and vibe of an entire record start to finish.
As Protest the Hero proved today, crowd-sourcing money from fans to record an album is pretty easy if your fanbase is established and rabid. And Machine Head are WAY more popular than Protest the Hero. It’d be interesting to see Machine Head try and go that route.