Enlarge Photo by Jim Louvau.

Exclusive Video Premiere: Cinnamon Babe, “Pure O”

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Stormi Maya is best known as a model and social media influencer, but Cinnamon Babe is her outlet for her musical fury. A mixture of hard rock, nu-metal, hip-hop, and the occasional electronic influence, the band very much play the style of acts like Rage Against The Machine and FEVER 333, using heavy drops and introspective lyrics to get to their point. With songs like “Rock and Roll Is Black,” Maya is looking to challenge modern conceptions of what rock and metal can be.

The video for the band’s new single, “Pure O,” is an interesting look into who Stormi is, and what Cinnamon Babe means for her. On the one hand, the video is just straight-up performance footage, with Maya front and center. But the more you watch it, the more one can perceive a vulnerability in Stormi’s posture and attitude. In her modeling work, Stormi looks poised and perpetually confident — because of course she does, that’s the job — but here, she looks like another kid in ripped jeans, putting her heart on the line.

Of the track, Stormi says the following:

“‘Pure O’ is extremely personal to me. The name of the song comes from the shorthand term for ‘purely obsessional’. It’s a term used to describe a type of OCD where people experience intrusive thoughts, but without any external signs of compulsions. I’ve had Pure O my entire life – it started when I was 6 years old. I would have thoughts that I couldn’t explain and I experienced severe distress from it. I only recently found out what my condition was called. (OCD) has caused me some of the worst mental pain of my life. I wrote this song while I was having an episode.”

Check out our exclusive premiere of “Pure O” below. Keep an eye out for info on Cinnamon Babe’s debut album in the coming weeks.

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