Watch: Boyfrndz “Fun” New Video “Ghosted”
Nothing is whimsical about the music of the band Boyfrndz. Beautiful, yes. Powerful, also yes. The intersection of Built To Spill and The Mars Volta, super yes. But the heavy psych band doesn’t offer much fun. That may be the reason that the video for their new jam “Ghosted” (via Noisey, below) is pure silliness; without a bit of goofing around (see also: band name Boyfrndz), a band seems precious about their art. You’d wonder if they believe that their message can be conveyed only in the gravest tones. You’d be like, What about their experience is this “life and death”? Chill.
In this way, Boyfrndz is smart to chicken-wing it up a bit. Though you, dear reader, might conclude here that the video is a bit distracting from a masterful jam. Good goal but wrong concept etc. Shit, even now it’s distracting us from the fact that “Ghosted” is the second awesome new song in a row from their upcoming album Impulse (coming next month). Plus, even you will crack a smile at the shot of the clip’s costumed hero wanking. Crank it up!
The third Boyfrndz album Impulse arrives May 27 via Brutal Panda. Pre-order here. Tour dates here.