Metallica Make Boots Now (For Charity)
Having already lent their brand to skate decks, skis, sneakers, beer, whiskey, sneakers, watches, wetsuits and swim trunks, sneakers, socks, yarmulkes, and sneakers, Metallica will now put their logo on two new boot styles, both by Wolverine.
Very much in Metallica’s defense is that, according to a press release, the boots are raising money for the band’s charity, All Within My Hands:
“Wolverine, the 137 year old boot brand, and Metallica’s nonprofit All Within My Hands (AWMH) are setting out on a different type of U.S. tour to help build the future American workforce. United by the same core mission, Wolverine and AWMH are providing trade school students scholarship funding, while teaming up to launch two special edition boots inspired by the legendary rock band. The Metallica Scholars 1000 Mile Axel and Hellcat UltraSpring™ boots are available for pre-order starting today, with 100% of the proceeds benefitting AWMH to further support the skilled trades.”
“‘Wolverine shares the same vision that we had when creating the Metallica Scholars Initiative – that it’s incredibly important to create and sustain a strong and resilient American workforce. AWMH is our way of giving back and building future generations,’ said Metallica guitarist James Hetfield. ‘More importantly, we are helping these students achieve their dreams and transform their lives through the workforce education programs offered at community colleges all across the country.’”
That’s obviously great, and should certainly make consumers feel better about the price of the boots (the Hellcats are $150, the Axels are $400). Having said that, the boots are not especially Metallica-y.
Still, if you’d like to learn more and/or pre-order a pair, you can do so here.
In related news, after hinting at an appearance on The Howard Stern show over the weekend, the band has now confirmed that they’ll be on the program tomorrow (Wednesday, August 12):